“The internet has been the most fundamental change during my lifetime and for hundreds of years. It’s the biggest thing since the invention of writing.” – Rupert Murdoch.
I was vastly intrigued by the perseverance by the great Jack Ma and how he was able to overcome so many obstacles throughout the 90’s in terms of bring not only internet to China, but ecommerce as well. The internet and social media has finally hit the tipping point where – instead of seeing a lot of interest but not many takers – we’re now seeing millions of followers convert into “buyers.”
How To Get Followers To Stay Engaged With You
To reach that goal, you’ll need to have your friends, students (like mine), family, and other people spread the word.
You’ll want to maintain an ongoing present on the most popular social media sites. Facebook houses 900 million users worldwide and twitter + instagram are moving up in the ranks.
I’ve already said about having a private Facebook page for sharing your personal information and photographs with your close friends and family. However, you can also create a Facebook fan page for you business on the Facebook home page.
Be interesting. Be engaging. Be helpful enough and create each post in a way that people will want to hear more, such as this one. This requires more than just product announcements. what does Facebook recommend to better engage your fans?
- Rich Media = combination with written words. Photos and videos get the attention of most people.
- Increased engagement with you Facebook posts by creating two-way conversations between you and your followers. Post a quote, a video, or an idea and ask followers to share their thoughts.
- If you own a business, share discounts and promotions that are exclusive to Facebook followers. Always include a clear call-to-action with the exact steps to take to redeem the voucher.
Provide access to exclusive information. “Janet Switzer uses this to launch her clients on Facebook or provide a boost where they need to get more followers. She broadcasts an email to the client’s list offering a special report or other item of interest – then asks them to “Like Us on Facebook” in order to get the report.
The other six steps are on my podcast so tune in!
Podcast – Principle 65 – https://www.spreaker.com/episode/9664469