Darren Hardy: Chapter 4 – Momentum

Harnessing The Power of The Big Mo

It’s like when in the morning when I wake up on fire, do a podcast, drop clothes off at the dry-cleaning, do my Instagram posts, and a few other things.  It’s all about momentum.  You guys have experienced the Big Mo one way or another.  It could be during your workouts, commute to work (responding to tons of emails), or even using “down-time” as “power-time.”

Isaac Newton’s Law of Inertia sums it up.  Couch potatoes stay couch potatoes.  People like Gary Vee, who’s always on the run, stays on the run.  It’s all about getting in that successful rhythm.

The same thing happens when a rocket is launched off the launchpad.  Recently I was watched the beloved Elon Musk shoot off a rocket into orbit on Space X (YouTube).  At first, it was ridiculously slow.  I said, “that’s how fast rockets are?”  However, after a few minutes, that bad boy was traveling at an astounding rate per second.  The hardest part was getting off the ground.  Kind of like a plane taking off.  At first it’s a little bit slow, but after about 800 meters, it’s going pretty fast until the pilot lifts the wheel and up-up-and away!

You’re going to need a lot of energy to break the initial inertia – but once you get going, watch out!

Ever wonder why successful people tend to get more successful… the rich get richer… the happy get happier… the lucky get luckier.

“But momentum works on both sides of the equation—it can work for you or against you. Since the Compound Effect is always working, negative habits, when left unchecked, can build up steam and send you into a tailspin of “unlucky” circumstances and consequences.” – Darren Hardy

Like when you initially get acquainted with the “ugly group” at school.  The negative habits, plus the consequences, will come pouring in.  This is the law and this is how it works.  Also, it’s hard to break out of it.  You can’t just “jump-out” a gang without severe consequences.

How do you get “Big Mo” to pay you a visit?

1. Making new choices based on your goals and core values
2. Putting those choices to work through new positive behaviors
3. Repeating those healthy actions long enough to establish new habits
4. Building routines and rhythms into your daily disciplines
5. Staying consistent over a long enough period of time”

When the iPod was initially launched in 2001 (I had no idea!), they had a 30% revenue growth.  However, the next year it went to -33%.  2003 was still in the negative but in 2004, and when I started to see it on TV shows on MTV, it went into a 18% surplus.  60%……70%.  BOOM!  This is momentum.



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