Gary Vee: Personal Brands Are For Everyone

As I was sitting across from my gorgeously on-top-of gorgeous Indian trainer/friend, it struck me that she is currently doing the same thing I WAS doing just two years ago – not having a purpose and shooting aimlessly.

Then, last week sometime around 10:30pm (way past my bedtime and meditation time), I was in a very fascinating discussion with her.  Now, her having graduating from the best international school in Bangkok, I told her that she has connections.  The amount of people she knows and that are connected with other powerful figures is an all-time high.

I gave her a list of things to write down in terms of defining her life-purpose.  They revolved around meeting/chatting with people, helping people, and fitness.  She mentioned opening a gym, but she hasn’t cultivated the right mindset and habits to start-up one.  I started to dig deeper and realized that about 90% of India doesn’t workout.  Yes, I threw a figure out there, but I know I’m very close to it.  Scooting head to how she looks, she’s a beast.  Without hesitation, she’s gorgeous beyond belief.  So given the fact that there are so many Instagrammers out there who show their body, I told her that there’s a giant, 1-billion person market to reach out to in her native India.  The workouts and knowledge she has is top 5% compared to every other “fitness/romanticized pseudo-fitness Instagrammer.”

Steps

  • Create a blog
  • Create a Twitter, Facebook Page and Instagram (although she already has one) and automatically sync the blogs to it.
  • Create a YouTube Channel (as a platform, not by means of making money from YouTube).
  • Start content creating!

Isn’t it cool to know there is no prescribed route? If you’re a project manager who’d rather be a beekeeper, for example, tomorrow—yes, tomorrow—you could launch a nature-oriented podcast and blog with perceptive, humorous, creative content, and amplify your voice in all kinds of arenas beyond bees. Then you could start producing how-to videos or write a book about starting in the biz, ensuring that your knowledge is passed on to the new generation of beekeepers. You’d be sharing important information and growing your personal brand at the same time. And then, you could be asked to host a special on Animal Planet, or National Geographic could call and say they want to do a feature. As your personal brand grows, you might develop a recipe for a new honey-flavored candy, lip balm, lozenge, or yogurt. You might create a new bug spray or skin regimen, or design bee-branded tote bags and gardening materials. Or you may get a direct message on Instagram from fashion model Karlie Kloss, who, it turns out, is super into bee culture, and the tagged selfie you take together not only boosts your book sales from three hundred to thirty thousand, but also it sparks the next chapter of your career. That shit is really happening. Use today’s social-media platforms to develop your brand and expand your influence, and you can build a business that could continue to grow even if you never touched another hive.

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

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