During this particular Oprah video, she was going to surprise her audience with a trip to Australia. However, the anticipation had some of the audience members in tears. She mentioned Philadelphia, then mentioned New York and said, “well I was think this place, but I told myself that I wanted to do something…..bigger.” The build-up was incredible, and then when she said the other side of the world, the audience erupted without even knowing where they were going until she rolled the airplane and confetti — expectations exceeded.
The gorgeous part about this is not only how warmhearted Oprah is, but the expectations that each individual was feeling at the time. I mean the build-up was unlike anything I’ve ever seen before in my life. This is especially something I want to do with my staff one day.
When I was first introduced the idea of developing a conversation curriculum, I had no idea that it would turn into a multi-million baht course and the most sought after one in the entire school. In the beginning, they asked me “how much would you want for creating this course?” I got paid maybe 200$ and the course has made between 50k-100k since then. Was that fair? Obviously not….but we weren’t sure how well it was going to get.
Going forward, I’m getting insane ideas about uploading and delivering so many test preparation videos, courses and other things to beat all the other language centers. Is this centered around me “getting back” at a language center? Of course not, because then I would never be happy, even if I did achieve the goal. This is me building an empire. I’m literally uploading a video per day and since then (over the last four days), the viewership and clicks on my website and YouTube page has sky-rocketed.
I asked myself at the time, “what can I do? What can I do to build more of an audience?” I was depleted and discouraged over the Christmas holiday because all forms of communication had hit a new low, but that was mainly because I stopped creating. I had no idea that being consistent would allow me to take over all of YouTube and beat out every other “test prep” video.
That extra-mile means everything.
While I was working out this morning, I had Darren Hardy’s words in the back of my mind. “When that pain kicks in, you push more because that’s when the growth takes place.”
“Where in life can you do more than expected when you hit the wall? Or where can you go for “WOW?” It doesn’t take a lot more effort, but the little extra multiplies your results many times over. Whether you’re making calls, serving customers, reorganizing your team, acknowledging your spouse, going for a run, bench pressing, planning a date night, sharing time with your kids, whatever…..what’s the little extra you can do that exceeds expectations and accelerates your results?” – Darren Hardy