Gary Vee: The Eighth Essential – Content

“In Crush It! I recommended simultaneously pumping out content onto all the different channels using a social-media Web service (anyone remember It was only later, however, that I realized there had been another misunderstanding. I should have specified that I didn’t mean you should pump out the same content across multiple platforms. Rather, I wanted you to develop high-quality native microcontent. For those of you new to this, that means content that is specifically and perfectly designed to suit the platform you’re using to disseminate it. The audience on Twitter isn’t looking for the same kind of content as Instagram followers.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

Gary is absolutely right.  Looking at what he puts on Twitter versus the other platforms is totally different.  On twitter, my podcasts and blogs upload directly onto it.  That’s the easy part.  I also write messages of great things that are happening or happen through the day, just like Gary Vee.  However, on Instagram I post affirmations, YouTube pictures and my podcast photos with a link in the description for 24 hours.  It’s different from what I do on Twitter.  On my Facebook pages, I upload YouTube videos and do audio podcasts.  It’s not very different, but it’s a little different compared to the rest.

“If they’re on Twitter, they’re likely trying to keep up with current news. If they’re on Facebook, they’re probably catching up with friends and family. They may go to Snapchat to consume a blip of entertainment on their lunch break, but they’ll go to YouTube when they’re in the mood to settle in for the evening with some long-form video, the same way previous generations watched TV. You should be plotting how to adapt your content to appeal to every platform your audience might visit in a given day.” – Gary Vee

When I’m on Twitter, I’m looking at motivational quotes from the Secret, posting some inspirational stuff on other posts, or looking at Eric Thomas’ TGIM video.  This is such a quick way to bring positivity in my life once I wake up.  When I go to Instagram, I love commenting about my story on other pictures to sway people to click on my profile, which has worked tremendously.  Facebook is for networking.  YouTube I listen to during commute, but more often podcasts now.  I don’t sit there and watch YouTube because I have a ton of things to do.  I’m more into podcasts because I can listen, smile and get brain food throughout anytime of the day.

When you’re creating content, like Gary Vee said, try creating a big piece of pillar content, then separating that into smaller pieces, such as what Gary does on his FB page.  Another example would be me starting an ESL podcast and making the first 30 seconds the best so they would love to listen more.  It’s called a BuzzFeed, and this encourage the students to continue listening.

“While the opportunities for people to become stars on various social-media platforms have multiplied, to have a prayer of becoming even the eighty-eighth best whiskey Instagrammer, you’re going to have to make sure that you are constantly updating your knowledge and providing information and insight that people can’t find easily anywhere else. Moreover, you’ll have to do it in a unique and memorable signature style. There’s no way around it—your content must be amazing. For some that reality can be as paralyzing as a snakebite. Here’s the antivenin: you don’t have to wait until you’re an expert or you’ve designed a perfect website or written ten perfect blog posts before launching a business. Quite the contrary.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

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