Gary Vee: Podcasts

Oh! My absolute favorite! And of course the “story of my podcast” will be in my podcast because I really don’t want to write it out for the um-teenth time.

I will talk about my podcast and the growth of it…though.  I’m talking about my two podcasts.

Personal Development Podcast – Debut January 2016

Now, I started doing my personal development podcast after the madness I’ve endured in Thailand.  I decided to make a podcast to help others, of all colors, get over the mental barriers that confined them to think outside the box and stop victimizing themselves.  So, I did.  I didn’t have a plan like I did with my ESL podcast.  I just started with Napoleon Hill’s book Law of Success and related it to my life.  Shortly after that, I ended up buying Jack Canfield’s book and others.

Since then, there have been fluctuations, but there hasn’t been a consistent upward trend since the beginning of 2016, which then brings me to the question, “is what I’m doing with my personal development podcast actually working?” Perhaps.  Perhaps people would rather listen to the Lewis Howes of the world compared to me.  That’s perfectly fine.  It’s a win-win situation for me.  Why? I’m learning from books, teaching it and remembering it even more, so even if people don’t listen to me, I’m still learning and applying everything I learn to my life.

Yes, I’ve gotten huge podcast downloads back in the day from Era Beach, Hawaii/South Korea/Macedonia/Mauritius and other places, but they came and they went — lol.  It’s all about consistency, and now that’s what I’m getting.  Sure, ugly days and whatnot, but it’s all about patience (two years worth).

Nonetheless, everything I learned while reading has been applied to my life and completely transformed who I am and the way I think.

English as a Second Language Podcast – March 2018

Honestly, I can’t remember the numbers too much in the beginning.  I would check the plays, but I would send the podcast a lot to my friends and post it on my English Language Learning page.  Moving forward, I would average something like 30-50 plays a day, much more than my personal development podcast.  Then came the viral videos, two of them being interviews that I did with a Libyan and Thai.  One day there were 400 plays and the majority of those plays came from Europe: Armenia, England, Italy, Spain, Netherlands.  Just about every country out there.  I didn’t know why those specific videos went viral, but it left me hungry and wanting more.

These are the stats from my last 10 episodes.

  • United States
    44%
    114
  • Thailand
    16%
    41
  • Brazil
    11%
    28
  • Mexico
    8%
    20
  • China
    5%
    14
  • Japan
    5%
    12
  • India
    4%
    11
  • Singapore
    3%
    8
  • United Kingdom
    3%
    7
  • Ireland
    2%
    6

Those are the plays and the percentages.  It’s very interesting to see America being the top.  I understand Tijuana, but not the other places.  Some cities, which have listened to my personal development podcast back in 2016, are also listening to this one.  I’m pretty excited about what’s happening and now I’m converting some of the podcasts to video form for YouTube, attracting viewers and ultimately bringing them onto my podcast.

One of the biggest statistics had to be my expansion in Brazil.  First it was Rio De and Belo Horizonte.  Now it has expanded to more than 10 cities, scattering all across Brazil.  So, the attention is there.

Arsenio’s Podcast 101 – What’s The Purpose?

You got something to say? Well, say it! However, there will be ramifications for your voice.  If you’re making a podcast on politics, people are going to hate you and debate you with senseless ignorance 24/7.  A popular podcast called “Guys We Fucked,” is a massive hit.  Why? It’s all about attention.  People want to hear and talk about controversial topics.  In America, everything is pretty wide-open in terms of communication.  However, this is taboo in Asia.

You need to pick the genre.  Figure out what you really want to talk about and how long you can talk about it for.  Once you decide that, you’ll be on your way.

Don’t Be Cheap — They Can Be Pricey!

I’ve been using Spreaker.com for years already.  Because I used it for my personal development podcast, I can’t use it for my ESL podcast, so that’s why I found another hosting site. Podcasts can range from 4.99-99.99….and that’s in USD.  You can pay in bulk, too, like with SoundCloud.

Expose — Not Promote!

You have no idea how many money I’ve spent on individual podcasts.  I tried sponsoring some episodes and it never worked.  The goal is to make it available on all devices.  Is it available on GooglePlay? Android? Apple Podcasts? Spotify (although difficult to get onto now)? SoundCloud? iHeartRadio? Stitcher? You want to search all of these and make sure they’re readily available on all platforms.

Collab Your Ass Off!

Instagram and cold-messaging can lead to great success.  I can’t remember, but the first interviewee I came across messaged me through Instagram and wanted to come on my show.  There was another instance that BioQuark also emailed me and the last one was from an Author named David Mauro.  My podcast was taken and put on listennotes.  That’s how they got in contact with me.  The more platforms, the better.  Will people listen to podcasts on Spotify? Not really sure.  They’re trying to break into it, but Apple Podcasts and SoundCloud are huge right now.

Nonetheless, I’ve had 13 interviews so far, interviewing authors, entrepreneurs, start-ups and others.  Having them share the episode is also critical. Oh, I would seriously recommend a site that automatically uploads your episodes onto these platforms, too.  Example, spreaker uploads directly onto SoundCloud, iHeartRadio, YouTube, Twitter and FB.  However, BuzzSprout doesn’t have these features just yet.

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