Lewis Howes: The Alpha Mask Introduction!

After so many months of not reading this book (and now realizing that I’m finished with the Gary Vee book), I’ve reverted my attention back to one of the most splendidly terrifying books out there that’s almost certain to put all men in some of the most uncomfortable places.  I present you the ALPHA MASK!

“You’re in a bar and some guy gets rude. You’re in a meeting and someone other than you is getting all the attention. You’re trying to talk your phone bill down, but the guy on the other end of the line is a jerk about it.

How does this make you feel? How do you respond? For a lot of men, the answer is simple: It challenges their very identity as a man. It makes them feel less than. Since they see themselves as alpha males—the top dogs—they simply cannot handle the downgrade in status.

But here’s the danger—in some of the situations, the degree to which you are assertive and display your full alpha colors could meaningfully change what happens, for better or worse. It might affect whether you are able to walk away in one piece.”

Excerpt From: Lewis Howes. “The Mask of Masculinity.” iBooks.

BOOM! Omg! I mean, when I read this, I laughed out loud! How many times, especially throughout our daily lives, are we accosted by this insidious behavior?

Ok, I’ve been seeing a lot of trolls on Gary Vee’s LinkedIn who literally argue against everything he writes.  You got the “labelers,” who call themselves “CEO, founder, manager, and other ridiculously outlandish and egotistical titles, who berate Gary Vee with the most senseless antics and phrases imaginable.  Remedial yokels from another dimension.

A long time ago, I was holding a sign, peacefully, inside McCarran International airport when I was approached by a group of clowns…..those who call themselves “McDonalds Managers,” and one specific man said, “omg who prepped you?” It was like three back-to-back-to-back questions that sounded like 21 questions.  He did this because he wanted to have that managerial feel.  The feeling of superiority — and this is why Americans are so WAY-IN-OVER-THEIR-HEADS because they let titles, which don’t go to the grave with them, get to them.

You got the shady clubbing men who go to clubs in groups to stalk “prey” (yes, I’m saying that in a very mysogynistic way because they do treat women like objects).  After they make eye-contact with another one who’s trying to gain power over the other, he approaches him by saying, “wtf are you looking at?” Brawl happens; orbital bones are broken; people are slammed; concussions are given.

It’s head-scratching, isn’t it? Males, even here in Thailand, have a tendency of beating women.

“Well, getting everything they want is actually third on their list. First of all, being in control is number one on their list, and that’s emotionally satisfying. The second thing is the alpha type—which we refer to as “the assertive”—the one thing that’s more important to them than actually getting what they want is being respected and making sure that you know everything about what they’re coming from.” – Chris Voss

Excerpt From: Lewis Howes. “The Mask of Masculinity.” iBooks.

“That’s the lesson for me. You might think you’re the big tough alpha male, but you’re actually profoundly weak. It occurs to me that establishing “alphaness” is what drives a lot of outrageous behavior and needless mistakes. When I think about things like gang violence or terrorism or bar fights or abuse, all of them seem to trace back to this need to establish one’s presence or dominance or strength. All of these acts seem to be about men wanting to show off how alpha they are.” – Lewis Howes

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