Building your brand. Talk task, right? Let’s start off with some basic questions.
It’s always the “help.” Understand when you’re trying to become an entrepreneur, the moment you start thinking about your own pockets, you lose. The new wave of entrepreneurs seek to help people who are in need of something specific.
Depending on what country you’re on, be careful. I’m saying this because my brand online is known as The Arsenio Buck Show or anything Arsenio Buck. Now, can people defame me? Can they throw shame on my name? No, they have zero firepower, unless they are Thais bringing up things I said about 5 years ago — which I won’t apologize for (and in regards to the racism I’ve been through).
When it comes to Business Brand, there are some big questions I must address. If I quit a single job at a bank here in Thailand, how much can that hurt my name? Well, I would never be able to work for the company ever again because I’m using my name (brand) to work there. However, there isn’t a distaste when you actually hear the name Arsenio Buck. It’s more like, “oh, he’s the teacher that quit because he was sick of being treachered, two-faced and snowballed by everyone.” Not, “omg, he tried seducing his students,” (you’d be surprised what some nasty FOREIGNERS do here).
Nonetheless, if you already have a brand, here are some questions you need to ask.