Arsenio’s ESL Podcast: Season 4 – Episode 97 – Vocabulary – Advertising & Selling

Welcome back to some more vocabulary development! I love this, because many of these vocabulary terms are colloquial: things that we say on a daily basis. So, enjoy these definitions, expressions, and make sure you hear all the examples in my podcast down below!

1. They launch a marketing campaign on TV.
2. They give away freebies.
3. They make cold calls.
4. The get a celebrity to endorse their product.
5. They change the brand name or logo.
6. They put posters on billboards in streets.
7. They use word-of-mouth publicity.
8. They use banners and online videos.

• the name that a company chooses for its particular product or group of products
• an advertisement on a website
• things given to you that you don’t have to pay for
• people talking to each other about and recommending a product
• unexpected phone calls or visits by someone trying to sell you something
• say in public or in an ad that you like a product
• large boards used for advertisements in an outside public place
• make public a series of things such as adverts or commercials that try to persuade a person to buy a product.

Which three methods of advertising products do you think are the most effective? Which one do you think is the least effective?

Podcast