RICH DAD POOR DAD | S5 – E37 | LESSON VI | Don’t Build The Hamburger; sell the hamburger

The world is filled with talented poor people. All too often, they’re poor or struggle financially or earn less than they are capable of, not because of what they know, but because of what they do not know. They focus on perfecting their skills at building a better hamburger rather than the skills of selling and delivering the hamburger. Maybe McDonald’s does not make the best hamburger, but they are the best at selling and delivering a basic average burger.

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Don’t build the hamburger, people! You know why? Who else can build hamburgers? EVERYONE! Who can sell them? Not EVERYONE. This is the point of the story. Once robots start making hamburgers, you’re not expendable. You’re now disposable. You’re no longer a employable, and you’ll become unemployable.

The main management skills needed for success are:

  1. Management of cash flow
  2. Management of systems
  3. Management of people

The most important specialized skills are sales and marketing. The ability to sell—to communicate to another human being, be it a customer, employee, boss, spouse, or child—is the base skill of personal success. Communication skills such as writing, speaking, and negotiating are crucial to a life of success. These are skills I work on constantly, attending courses or buying educational resources to expand my knowledge.

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