Certain words can be very persuasive and can trigger a position of trust in the reader. Which words they are will vary from subject to subject. For example, for some people the word ‘experiment’ summons up notions of scientific accuracy and reliability. However, the fact that an experimental approach was used does not in itself mean that the evidence is sound. Emotive words such as ‘cruel’, ‘unfair’, ‘natural’, ‘normal’, ‘commonsense’, and ‘unique’ can prompt emotional responses that may lead the reader away from an accurate appraisal of the evidence presented. Persuader words and phrases such as: clearly, obviously, it is plain to see that, and of course draw you in by appealing to what the claim is evident.

Read the excerpt below. What’s the point the writer is trying to make?

While urbanization, in theory, promises benefits to a city, migration in such immense quantities is likely to diminish those benefits considerably.  Naturally, the more people there are competing for jobs, the more companies feel they can impose unjust working practices on their employees.  Those unfortunate enough not to find work live in poverty.  Slums appear. Concentrated energy use leads to increased air and water pollution, and full waste disposal becomes unfeasible, often with waste abandoned on the streets.  These in turn affect plant life, animal life, and the food chain for inhabitants. 

It is evident that all these issues have the potential to cause monumental harm to urban areas.  As a result, city planners in developing cities must look to the future and plan for large migration.  They must determine ways to create higher levels of employment in order to eradicate poverty; they must execute radical measures to deal with environmental issues and protect green spaces.  And they must provide sufficient and affordable housing for inhabitants.  Without strong city planning, there will be disastrous problems.  It is unquestionably better to prevent these problems in the first place rather than have to address them at a later date.  H. Thorne March 24th, 2018