Although most academic writing strives for balance and “impartiality,” some authors may criticize an idea or argument that they are discussing without specifically saying they dislike it. Be aware of your own and / or an author’s personal opinions on a topic, which may not be objective. For example, in the excerpt below (or in the podcast), the underlined words suggest the author is critical of businesses that do not try to keep up with a changing market.
The need for change is obvious and yet businesses around the world fail to actively work toward change, unnecessarily suffering the consequences as a result.
Read the following excerpt from Leadership and change management. Underline the sentence which shows criticism.
Like a climber reaching a mountain peak, leading businesses must not spend too long standing and admiring the view or they may find themselves swiftly overtaken by leaner and more adaptable mountaineers. Successful companies such as Apple, Google, and Amazon are all examples of industry leaders which understand that they still have a mountain to climb; while other companies have mistakenly spent far too long looking at the scenery, not appreciating that further heights were there to be scaled.