Questions & Answers | Brainstorming Techniques | S.W.O.T Analysis

This is an amazing technique I had found, twisted it, and had given amazing examples on how you can use it not only in academics, but for anything you’re going to start: podcast, logo creation, new blog, a side-passion, etc. This brainstorming technique is going to help you identify weaknesses, opportunities, strengths and threats.

S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and Threats. And when launching a company, it’s your textbook starting point (literally — there isn’t a single business school textbook in the world that doesn’t have a version of it).

But while a company’s founder might use a SWOT analysis to create his or her business model, brainstormers can use the same diagram to better organize their ideas.

Your SWOT analysis doesn’t have to be all that complicated when brainstorming. In fact, it can simply be four columns on a whiteboard during your average “shout it out” ideas meeting. When thinking of a new logo design, for instance, ask yourself what you like most about your current logo (strengths). What do you dislike about it (weaknesses)? What should it have more of (opportunities)? What other company logos should you be mindful of (threats)?

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