“Features tell but benefits sell. You’ve got to know the benefits of your product if you want to close.”
In today’s podcast, I discuss how Apple discusses all the features but without benefits, leading to me not buying any of their products in the last half-decade.
I always beckon the question: “how will your product make my life easier?”
If you can’t answer that, I don’t buy.
So, in regards to my online teaching business, people have seen results just by listening to a 15-minute podcast. They actually get the benefits for free, and this is why my podcast sells itself because of the amazing content I give.
If you’re in sales, have a product, or service, these are things you MUST address. Tune in!