Propensity & Broken Trust Being a Beginning

For many people, broken trust is a dead end. It’s the end of a relationship, the end of an opportunity — sometimes even the end of self-confidence and the ability to ever trust again.

But it doesn’t have to be. In fact, I contend that broken trust can actually become a significant beginning.

If you’ve broken trust with someone else, it’s an opportunity to get your own act together, to improve your character and competence, to behave in ways that inspire trust. Hopefully this will influence the offended party to restore trust in you. But even if it doesn’t, your effort may well affect others in positive ways, and it will definitely enable you to create more high-trust relationships in the future.

If someone has broken trust with you, it’s an opportunity for you to grow in your ability to forgive, to learn how to extend Smart Trust, and to maximize whatever dividends are possible in the relationship.

In either situation, broken trust presents an opportunity for you to make huge leaps in building up your own self trust and personal credibility. As you go through the process of trying to restore trust you have lost with others, or forgiving and extending smart Trust to those who have broken trust with you, you will grow in character and competence. You will gain confidence in your own discernment and ability to establish, grow, restore, and extend trust on every level of your life.

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In my own life, I’ve been on both sides of the equation. I’ve been in situations where I was micromanaged, where trust was not extended. I know the powerful negative effect that had on my own feelings of engagement, commitment, excitement, and creativity, and on the release of my energy and talent. But I’ve also been in situations where trust was extended abundantly, and I know how that trust dramatically inspired and powerfully released the best in me.

Occasionally I’ve been burned. I’ve trust people who didn’t come through. But for the most, I’ve seen the incredible results when people have come through. I’ve seen them rise up to meet the expectation. I’ve seen them energized, excited, and engaged. I’ve seen them willingly give their hearts and minds as well as their hands and backs in doing their work. I’ve seen them overcome differences, transcend difficulties, and accomplish great things — fast — because someone had the wisdom to extend trust.

Podcast

Gary Vee’s Crushing It: Full Book Review — How To Start Crushing It NOW! — The Ultimate Guide

https://www.spreaker.com/user/thearseniobuckshow/gary-vees-crushing-it-full-book-review-h

Man, I first want to give a special thanks to Gary.  Because I learned so much in the Twitter, YouTube, Instagram and FB sections of his book (towards the end), my YouTube has shot up within the last 10 days and I’ve seen unbelievable growth on all platforms.  Absolutely amazed by it because he’s just right — almost all the time.

I’ve finally reached the completion of this book and it’s time to top this bad boy off with a ‘How To Guide,’ of course, by The Arsenio Buck Show.  Let’s get started!

Document, Don’t Create!

I’ve recently met friends in Slovenia, Belarus and Mongolia, all of which are naked to the ears of most human beings (especially in America).  With them already running businesses, I told them to provide the world with insight into their lives in their fascinatingly respective countries.  People who are wondering if they want to try “shit” out, have someone be douchey (as Gary Vee has said) and walk around with you all day, filming the chaos (or lack thereof) in your daily life.  People want real.  People want the truth.  People don’t want to bullshit, fabricated Instagram photos of people fronting.  They want YOU!

Suffocate your bullshit excuses….add to the list below.

I have a full-time job.
I don’t have any money.
I have kids.
I don’t have time.
My industry has too many strict rules.
I have an idea for an app, but I don’t know how to code.
My parents don’t get it.
My family is holding me back.
I’m afraid my friends will get ahead of me.
I still haven’t finished the books assigned by my life coach.
No one was watching.
Only a few people were reading.
I don’t know which idea to pursue.
I don’t have the right equipment.
I don’t know where to start.
I’m too old.
I’m an artist, not a businessperson.
I’m not into anything monetizable.
I’m afraid I’ll get hate comments.”

En route to your success, you’re going to encounter lots of delays, setbacks, and TROLLS! I still remember Gary Vee going on a rant with a dumpster behind him, calling out a troll on Instagram by the name of PunkMan96.  It was the funniest thing I’ve ever witnessed, but it’s also the truth.

Hell, I recently had a troll on my YouTube calling me a MISOGYNIST.  Do you think that’s going to stop me from being who I already am? Fuck no! If not, I’m excited that people are communicating with me in general!

Fear of Failure 

I thought a many of times I’ve failed at my podcast.  Hell, people fail at a lot of different things.  Gary Vee talks about how his Ask Gary Vee show has lost subscribers and he’s completely ok with that.  However, D Rock, the man who follows Gary Vee with a camera (I think), thinks he’s making a massive mistake.  Guys, failure is imminent, and it’s needed.  You better embrace your failures, kiss them, hang them and thank them everyday.  Life is boring without failures.  I recently had my 2nd worst failure in the history of my life in terms of competing, and it forced me to finally sign up with a gym, full-time, and completely transform my health.

You’ve got to try things out.  Period.

Get Discovered

“You need to understand something: when you’re starting with nothing, you will find that your absolute breakthrough opportunities will be developed in two ways:
By the smart use of hashtags, a strategy that requires an unbelievably long grind.
By direct-messaging, i.e., reaching out directly to people and offering something of value in return for their attention, a strategy that requires an unbelievably long grind.
It’s the second one that I believe holds the most promise, which is why, whenever possible, I’ve included instructions on how to collaborate and business-develop within each platform we discuss in this book. Collaborations are the absolutely most tried-and-true way to grow a fan base quickly—quickly being a relative term. In most cases, you should count on this process taking years, not months. If that bothers you, close the book.”

With my personal development podcast, I started doing interviews, kicking them off with The Poise Pursuit, in the very beginning stages.  After that, I interviewed a few other entrepreneurs before I started making big splashes with CEO’s from StemCell companies and fitness entrepreneurs.  Recently, I interviewed a millionaire author by the name of David Mauro who had the most awe-inspiring story one could ever imagine.  Radio personalities and other coaches have come on board.  I would have to say the most lucrative had to be Luke Burrows because it landed me a content writer and a joint-partnership with Motivational Mentors, a weekly show that Luke and I host and answer a variety of different questions.

Collaborations are the best.  Gary Vee talks about influencers, but it depends who those people are.  You don’t want to pay people who have a bunch of nasty followers who post sexist comments. Something to consider.

Twitter

“There are several other advantages to using Twitter as your pillar content:
It’s a complete and trustworthy directory. The platform has been around long enough to have perfected its verification system, which gives it a better search function. You can still spend a lot of time guessing whether the Instagram account you’re targeting is real or not.
Its retweet feature offers a remarkable opportunity to create instant awareness. Let’s say you make a YouTube mash-up of the rapper Logic’s music videos. It’s unlikely he’s going to see it, even if he’s tagged. Share the mash-up on Twitter, however, and the retweets can propel your video to dramatic virality, the kind that even the biggest influencers notice. This kind of word of mouth does not exist on Instagram or Snapchat and is enormously beneficial to content creators.  Not only that, you can try to spark that word of mouth many, many more times on Twitter than on other platforms. I post three, maybe four times per day on Instagram, but there are days when I could post forty-seven times on Twitter. The fact that it’s as welcoming to the written word as to pictures gives content creators the flexibility and leeway to increase the volume of their storytelling.”

I landed an interview with Harvesting Happiness Radio’s Lisa Cypers-Kamen.  I was also put on listening notes where I had a girl contact me to put David Mauro on my podcast, too.  Through twitter, you’re able to have real-time conversations with real people.  I gained about 16 followers in the last 16-hours (for some reason) and one of them was a biz developer from Howell, Michigan, a place I’ve seen pop up on my podcast.

 

YouTube Best Practices

If you want to increase the amount of time people spend watching every video you post on your channel as a whole, make sure you can answer the questions below.
Video Optimization

TITLES: How much thought have you put into your video title? Does the title accurately reflect the video’s content? Is the majority of the title viewable on mobile? Is the title short and concise, emotionally driven, and/or keyword optimized?

DESCRIPTIONS: Are the top two lines of the description keyword optimized? Are there links to other similar videos or playlists in the description? Is there a subscribe link? Are there links to your other social-media accounts? Are all of the links clickable and trackable?”

TAGS: Are there at least ten tags in the description? Are both one-word and phrase tags included? Do the tags accurately reflect the video’s content? Are the tags valuable, that is, do they have high search volumes but low competition? You can find this out by using tools like VidIQ, Google Adwords Keyword Planner, and Keywordtool.io.

THUMBNAILS: Does the thumbnail accurately reflect the video’s content? If there is text on the thumbnail, is it easy to read on all devices? If there is text, does it complement the title?

YOUTUBE CARDS: To extend watch time on your channel, are you including YouTube cards within your video to drive traffic to other relevant videos you’ve posted?”

BANNER: Does the banner accurately reflect the channel’s content and genre? Does the graphic transfer well to all devices?

ABOUT SECTION/CHANNEL DESCRIPTION: Are the top two lines keyword optimized? Is the first paragraph an overview of the channel? Have you included the upload schedule? Are all of the social-media links clickable? (They don’t have to be trackable.)

PLAYLISTS: Does the channel have custom playlists? Do the playlists have keyword-optimized descriptions? Are the playlists featured on the landing page of the channel?

CHANNEL TRAILER: Is a channel trailer displayed on the landing page? Does the channel trailer accurately reflect the channel’s content and genre? Is the channel trailer telling the best story in the shortest amount of time?”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks. https://itunes.apple.com/us/book/crushing-it/id1229850109?mt=11

 

Facebook

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-facebook-101

 

Instagram

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-instagram

 

Podcasts

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-podcasts

Gary Vee: Last Chapter — Voice First!

Man, this has been a hell of a book, and I’ll be doing a full book review at the end of this.  On this podcast/blog, I want to talk about what Gary thinks of skills.

“I day-trade attention, and lately I am particularly interested by what people pay attention to during the transitions of their day, especially the three that occur in the home: what they do during the first fifteen minutes of their morning, the first fifteen minutes after they come home from work, and the last fifteen minutes before they go to sleep at night. Those are transition periods. They’re the moments when we take stock, get updated, and plan for the next few hours of our lives. We’re busy, so we want to do it fast. There was a time you’d pull out a pen and paper and start a to-do list, turn on the radio, or even check an app. Now, though, you don’t even have to do that. All you have to do is talk.
Podcasts fill our brains during the long periods when we’re quiet, such as while we drive or travel. Voice-first platforms are going to allow us to fill our brains during all the interstices of our lives, those blips of time that used to be lost to forgettable activities like brushing our teeth, sorting through mail, or even checking our phone notifications  In 2016, Google revealed that 20 percent of searches on its mobile app and Android devices are done by voice.1 That number is only going to rise, fast. And you have an amazing opportunity to make sure your brand rises with this trend.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

I’ve talked about this extensively in the past.  While I’m commuting on an extra-stuffy train in the morning, I have no time to type.  So, for those 20 minutes, I’m listening to Jim Kwik, Gary Vee or some other entrepreneurs to get my morning dose of brain food.

Another example would be in the evening heading home on Sunday.  I normally take a taxi from one side of the city to the other.  While doing this, I gaze out the window and plan for my Monday, which is my favorite day of the week.  While doing this, I could be listening to a Grant Cardone video on YouTube or preparing to send voice messages to some friends.  Either or, when I get home, I never turn on the TV.  My attention is on audio programs either on YouTube or podcasts.

Remember I talked about Alexa? In America, you can order an Uber by voice and from your bed without doing all the extra details — like grabbing your phone and getting distracted by messages.  There are now smart homes that make it so much easier.  There are shops in China without a convenient store clerk.

“What we’re seeing with the development of Voice-First is the culmination of our addiction to speed. The world moves fast and we want to keep up. If there is a choice between reading a notification or checking an app and getting the same information via Voice-First, which allows us to keep our hands free and multitask, the latter is what we’re going to pick. Just like the first washing machines and coffeemakers, Voice-First platforms will save people time. Once the masses understand that, they are going to flock to them. Be there ready and waiting when they do.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks. https://itunes.apple.com/us/book/crushing-it/id1229850109?mt=11

Skills 101

 

Keep your content super brief.

Make it native. Do not do what I did with my original podcast when I just transferred the audio from a video onto the podcast platform. Tailor your content to suit the reason people are coming, which is to get fast, easily digestible information nuggets. “Hey, Alexa users . . .”

Make it the highest quality possible. I cannot stress how important it is that you not treat your Skill as a dumping ground. It’s great to collect the scraps from your other content so they don’t go to waste, but study each piece closely and use your imagination and creativity to craft something new and fresh with them.”

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-voice-first

The Myth of Hardwork Is Bullshit

Gary Vee said “every time I hear passive income, I throw up in my mouth.”

Grand Cardone says, “success is HARDWORK!”

Valuetainment’s Patrick Bet-David used a video of him walking out of a big house before going into a lambo to attract fools into watching his content.

I see and hear so many things all the time.  It’s hard to really accept one’s opinion on such a controversial topic, but I’ll have to side with MindValley’s Vishen Lakhiana on this one.

It’s a bullshit myth.

If you look at the labor workers from Dubai, to child slavery across Africa, crop growers in both Thailand and Mexico, and we can go on and on and on.  These are the hardest working folks, yet they make the least amount of money.

Bob Proctor said, “you know working is the worst way you can earn money.”

People have been working their ass off for ages.  You have Chinese who are severely underpaid working in slave factories in China — brought to you by Apple and Nike.

You have Americans working dead-end jobs at clothing stores, wal-mart, and other minimum wage retailers.

All of these people, to a certain extent, work remarkably hard for…..nothing.

Podcast

Gary Vee: Podcasts

Oh! My absolute favorite! And of course the “story of my podcast” will be in my podcast because I really don’t want to write it out for the um-teenth time.

I will talk about my podcast and the growth of it…though.  I’m talking about my two podcasts.

Personal Development Podcast – Debut January 2016

Now, I started doing my personal development podcast after the madness I’ve endured in Thailand.  I decided to make a podcast to help others, of all colors, get over the mental barriers that confined them to think outside the box and stop victimizing themselves.  So, I did.  I didn’t have a plan like I did with my ESL podcast.  I just started with Napoleon Hill’s book Law of Success and related it to my life.  Shortly after that, I ended up buying Jack Canfield’s book and others.

Since then, there have been fluctuations, but there hasn’t been a consistent upward trend since the beginning of 2016, which then brings me to the question, “is what I’m doing with my personal development podcast actually working?” Perhaps.  Perhaps people would rather listen to the Lewis Howes of the world compared to me.  That’s perfectly fine.  It’s a win-win situation for me.  Why? I’m learning from books, teaching it and remembering it even more, so even if people don’t listen to me, I’m still learning and applying everything I learn to my life.

Yes, I’ve gotten huge podcast downloads back in the day from Era Beach, Hawaii/South Korea/Macedonia/Mauritius and other places, but they came and they went — lol.  It’s all about consistency, and now that’s what I’m getting.  Sure, ugly days and whatnot, but it’s all about patience (two years worth).

Nonetheless, everything I learned while reading has been applied to my life and completely transformed who I am and the way I think.

English as a Second Language Podcast – March 2018

Honestly, I can’t remember the numbers too much in the beginning.  I would check the plays, but I would send the podcast a lot to my friends and post it on my English Language Learning page.  Moving forward, I would average something like 30-50 plays a day, much more than my personal development podcast.  Then came the viral videos, two of them being interviews that I did with a Libyan and Thai.  One day there were 400 plays and the majority of those plays came from Europe: Armenia, England, Italy, Spain, Netherlands.  Just about every country out there.  I didn’t know why those specific videos went viral, but it left me hungry and wanting more.

These are the stats from my last 10 episodes.

  • United States
    44%
    114
  • Thailand
    16%
    41
  • Brazil
    11%
    28
  • Mexico
    8%
    20
  • China
    5%
    14
  • Japan
    5%
    12
  • India
    4%
    11
  • Singapore
    3%
    8
  • United Kingdom
    3%
    7
  • Ireland
    2%
    6

Those are the plays and the percentages.  It’s very interesting to see America being the top.  I understand Tijuana, but not the other places.  Some cities, which have listened to my personal development podcast back in 2016, are also listening to this one.  I’m pretty excited about what’s happening and now I’m converting some of the podcasts to video form for YouTube, attracting viewers and ultimately bringing them onto my podcast.

One of the biggest statistics had to be my expansion in Brazil.  First it was Rio De and Belo Horizonte.  Now it has expanded to more than 10 cities, scattering all across Brazil.  So, the attention is there.

Arsenio’s Podcast 101 – What’s The Purpose?

You got something to say? Well, say it! However, there will be ramifications for your voice.  If you’re making a podcast on politics, people are going to hate you and debate you with senseless ignorance 24/7.  A popular podcast called “Guys We Fucked,” is a massive hit.  Why? It’s all about attention.  People want to hear and talk about controversial topics.  In America, everything is pretty wide-open in terms of communication.  However, this is taboo in Asia.

You need to pick the genre.  Figure out what you really want to talk about and how long you can talk about it for.  Once you decide that, you’ll be on your way.

Don’t Be Cheap — They Can Be Pricey!

I’ve been using Spreaker.com for years already.  Because I used it for my personal development podcast, I can’t use it for my ESL podcast, so that’s why I found another hosting site. Podcasts can range from 4.99-99.99….and that’s in USD.  You can pay in bulk, too, like with SoundCloud.

Expose — Not Promote!

You have no idea how many money I’ve spent on individual podcasts.  I tried sponsoring some episodes and it never worked.  The goal is to make it available on all devices.  Is it available on GooglePlay? Android? Apple Podcasts? Spotify (although difficult to get onto now)? SoundCloud? iHeartRadio? Stitcher? You want to search all of these and make sure they’re readily available on all platforms.

Collab Your Ass Off!

Instagram and cold-messaging can lead to great success.  I can’t remember, but the first interviewee I came across messaged me through Instagram and wanted to come on my show.  There was another instance that BioQuark also emailed me and the last one was from an Author named David Mauro.  My podcast was taken and put on listennotes.  That’s how they got in contact with me.  The more platforms, the better.  Will people listen to podcasts on Spotify? Not really sure.  They’re trying to break into it, but Apple Podcasts and SoundCloud are huge right now.

Nonetheless, I’ve had 13 interviews so far, interviewing authors, entrepreneurs, start-ups and others.  Having them share the episode is also critical. Oh, I would seriously recommend a site that automatically uploads your episodes onto these platforms, too.  Example, spreaker uploads directly onto SoundCloud, iHeartRadio, YouTube, Twitter and FB.  However, BuzzSprout doesn’t have these features just yet.

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-podcasts

Gary Vee: 7 Steps to Business Development

  1. Make sure your Instagram is full of incredible content, the best you can make. More people are about to come see what you’re about.

  2. Search relevant keywords. For example, if you’re building a biker brand, motorcycles.

  3. Click on the first hashtag that shows up. As I write this, there are over 2.4 million posts with #motorcycles.

  4. Click on every picture you see with that hashtag. The first four that show up in this instance belong to accounts that have a combined following of over one million Instagrammers.

  5. Investigate every account and any linked websites to confirm that they are owned by people or companies in your field, or even if they’re not, to check if they could use your services or products anyway.

  6. Click on the three dots in the upper right corner of their pages and send those individuals or businesses a custom-written direct message. Do not spam with cut-and-paste bullshit. If that’s the best you can do, you’ve already lost.

  7. In your message, explain what drew you to them (I love your work; I’ve always admired you; you post the funniest memes; this post is so creative; etc.), why you are worth paying attention to (my goal is to promote better biker safety; I’ve designed a helmet even the most helmet-averse rider won’t mind wearing; I’ve launched the freshest, most exciting biker-themed YouTube channel on the Internet), and what value you can offer (I’d like to send you one of my helmets to try; I’d love to invite you on air to talk about your new book, and I’d be honored if you’d let me make you a free video documenting your next ride; I can send you six bikers to model leather jackets on your vlog for free).

    Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

    I went into detail on how you can make offers, send messages and even post thoughtful messages on Instagrammers profiles in my podcast down below.  7 steps in full effect!

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-7-steps-to-business-development

 

 

Gary Vee: Instagram

I was first introduced to Instagram when I was living in Australia.  When I was packing up and getting ready to leave back to America, a practice manager, by the name of Lois Semke said “you should get an Instagram.”  I said, “what’s that?”  I didn’t know about tags or anything back in 2012, so I posted most of my photos that never got any likes.  It wasn’t until 1-2 years later when I first found out about hashtags.  So, what is it about Instagram that people are loving so much?

“Except for YouTube, Instagram has created more famous people than any other platform. It’s massive, it’s a place where you can be equally successful as a content producer or a content curator, and it’s the hottest social network in terms of scale and impact. Some would say it’s gotten harder to get noticed there now that it’s crowded; it’s gotten so popular that college graduates are actually taking a year or two to see if they can get big on Instagram before trying to get a traditional job. It’s not as flexible as Facebook, though I predict that very soon it will remove the time limits on videos. Although its content is bite-size like Twitter’s, nothing in its structure makes it ideal for having conversations. Yet there are so many great tactics you can use to garner awareness—hashtags, collaborations, tagging, ads—that I believe the attention an influencer can enjoy here, especially skilled photographers, chefs, designers, and other artists, runs deeper than on Twitter or Facebook. ”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

I can totally second that about Instagram.  It’s pretty easy to get likes in America when you’re posting half-naked photos of yourself on there.  That’s why people who produce great content never really get notice.  Gary of course would say “it’s not that appealing,” but I have to defer.  I’ve been posting some pretty good content (in relevance to my life and stuff), but I think I’m too truthful about my content.  I speak the truth + 1000%, that’s why I rarely get comments, including YouTube.  How could you argue against what I say? It’s impossible.

If we look at what Instagram is here in Thailand, it’s all about advertising.  I had a student name Elle who was 21-years-old and had a staggering 80k followers.  She would post photos advertising products.  Just recently I saw that she had become a flight attendant for Thai Airways and now is in the six-figure range in terms of followers.  She’s now labeled as an “influencer,” and people pay her to advertise products on her Instagram.  She’s making that BANK!

Instagram stories debut in August of 2016, and I just started using it in general.  I normally make 1-2 Instagram stories a week (should be more) and I attract a good amount of people.  Also, I don’ get the follow/unfollow fools anymore on my page.  I’m actually keeping a lot of my followers glued into my content.  Every time I do a podcast interview, I make sure I do an Instagram story.

“There are many features that make Instagram a requirement for any budding influencer or entrepreneur. You can post for posterity, or you can post for instant gratification. You can draw and filter and caption and tag. Though the feature is currently available only to verified accounts, you’ll soon be able to add links to your posts, a simple move that will open the floodgate of opportunities to drive people to your other content, whether it’s on your website, your blog, or other social networks.
Anyone wishing to build a personal brand should be on Instagram. Create a profile now, or regret it for years to come.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-instagram

 

Gary Vee: Facebook 101

Foreword

I’ve done a heavy dose of Facebook advertising over the years.  When I launched my first YouTube video back in 2015, I sponsored the hell out of the video on my Facebook, which then turned into a few hundred likes and maybe a dozen views on the YouTube video.  To this day, that has to be the most successful paid ad I’ve ever done.

Since then it’s been just downhill.  You can have a reach of 10,000, but no link clicks.  You can also run the ad on Instagram, and of course, that fails miserably (because Instagram generates scrollers who double tap).  I was just having a conversation with my content writer about Facebook and how there’s an enormous amount of fake profiles.

In the first days of my FB, I would run ads in surrounding countries.  Some people would like my page and I would get excited.  So, I would click on their page and there would be just a lot of — scamming mess — on it.

Facebook does nothing to flag some of these profiles, but it remains a problem.  Even those who actually promote a post (especially in America) can get dozens of trolls, trolling the hell out of his post for whatever reason.

Tai Lopez, who has run online ads everyone is so accustomed to seeing, would run ads on Instagram, handing out free Macbooks.  These posts would generate a million likes. LITERALLY! How much did he pay for the ad? Not the slightest idea, but it worked.

So, I wanted to write a foreword and see if Gary Vee gives some good instructions in terms of how to run FB ads.

Ok, first, FB does have it’s advantages.  It gives you pictures and written form, which YouTube doesn’t do.

“There’s no way long written content is getting traction on Snapchat, but on Facebook a thirteen-paragraph blog post will work. You can post pictures, and they’ll work. You can embed a SoundCloud audio play, and it will work. A thirteen-second video will work. So will a thirty-one-minute video. Facebook offers complete and utter creative flexibility and has the greatest ad-targeting product ever created. No one is too cool for Facebook. If you haven’t already done so, go to Facebook right now and register your fan page, because even if it’s not the place where you create the pillar content for your personal brand, it is where everything you do on every other platform will come to live for the remainder of your personal brand’s existence.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

I registered my fan/business page back in 2015, luckily.  I recently just did a FB live video and got dozens of views, which is pretty good compared to the past.  Facebook does have an array of advantages, but I do think the ad-targeting is the worst of them all — maybe.

I can say this that I’ve connected with people on FB that landed me a content writer who I’m working on big projects with at the moment.  That’s pretty sensational.  The first was two guys.  We had brief conversations, but that was all. Then, I had a few others message me who I’m still friends with today.  However, the big one was a guy named Luke Burrows, a mentor and coach in England.  I did a podcast with him and another entrepreneur from Colorado.  From those two, Jiun, who’s my content writer, found out about me.  That was the deal breaker and now it continues to grow.  There are some accounts that are shady as hell and sketchy that add me, but for the most part, I know how to handle those types of accounts.

It’s all about building awareness of your brand in a native, organic way.  I can get lots of “paid reach,” but the organic side of the equation was always lacking.

“Mark Zuckerberg called video a “mega trend” of the same nature as mobile3 and has made it clear that video is Facebook’s future. In 2016, he told BuzzFeed, “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

“You might be thinking, I already make YouTube videos. I’ll just put them on Facebook. Two birds, one stone, done. Not so fast. Facebook’s algorithm will always give preferential treatment to native Facebook content. You’ll get far greater reach by creating an original video for Facebook than by recycling something from another platform. Does the video have great copy alongside it? Are the first three seconds captivating? Does it show an understanding of the mind-set of the Facebook demographic that would love to share it with a family member or friend? Does it compel an action right there and then? Video is still something of a novelty on Facebook, which means it has the potential to be noticed faster and get greater engagement than whatever you might post on YouTube.
That doesn’t mean you shouldn’t post on YouTube or anywhere else, of course, but do not underestimate the power that doubling down on Facebook could have on your brand. Facebook is the first platform that has combined the ability to do marketing, sales, and branding all in one place, and it is still vastly underpriced for the amount of attention you can get there from its nearly two billion monthly users.” – Gary Vee

Podcast

 

Gary Vee: Video Optimization

Grrr! While I was reading this, I smacked the couch that I’m sitting on and face-palmed myself.  I realized that the reason why I’m probably not getting returning listeners is because I’m not optimizing to the full effect that I should be.

Example.

“DESCRIPTIONS: Are the top two lines of the description keyword optimized? Are there links to other similar videos or playlists in the description? Is there a subscribe link? Are there links to your other social-media accounts? Are all of the links clickable and trackable?”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

Ahhh! My links are not clickable or trackable, that’s why my content writer told me, “you really need tabs on your website and put everything in one place.”

Because I hadn’t been doing that as of late, I haven’t been getting 100% of what YouTube has to offer.  Sure, I put the key words, but I’m still trying to figure out the keyword optimization.

Is there a subscription link? Nope! However, I did find out how to make it on YouTube.  So, within the last twenty minutes, I’ve made links for practically everything.  From my blogs, to my ESL podcasts.  They’re ready to go on “NOTES” in my Mac and ready for the copy and pasting.  This is a very important part, people.

“TAGS: Are there at least ten tags in the description? Are both one-word and phrase tags included? Do the tags accurately reflect the video’s content? Are the tags valuable, that is, do they have high search volumes but low competition? You can find this out by using tools like VidIQ, Google Adwords Keyword Planner, and Keywordtool.io.” – Gary Vee

So, with my podcasts I have to put the tags separately from what I get on YouTube.  Because I haven’t been putting that many tags on my YouTube, my viewership minute shave been slashed in HALF. Yes, half! It could be because I’m not posting anymore videos, but I’m honestly focusing more on my FB page and ESL podcast because this is what’s getting a lot of attention anyways.

Anywho, do your tags have high search volumes? Example, for the pessimists out there that make videos about Kim Jong Un, they’re more than likely to have a video go viral than someone who’s radiating positivity.  Nonetheless, video tags are just as important.

“YOUTUBE CARDS: To extend watch time on your channel, are you including YouTube cards within your video to drive traffic to other relevant videos you’ve posted?”

BANNER: Does the banner accurately reflect the channel’s content and genre? Does the graphic transfer well to all devices?
ABOUT SECTION/CHANNEL DESCRIPTION: Are the top two lines keyword optimized? Is the first paragraph an overview of the channel? Have you included the upload schedule? Are all of the social-media links clickable? (They don’t have to be trackable.)
PLAYLISTS: Does the channel have custom playlists? Do the playlists have keyword-optimized descriptions? Are the playlists featured on the landing page of the channel?
CHANNEL TRAILER: Is a channel trailer displayed on the landing page? Does the channel trailer accurately reflect the channel’s content and genre? Is the channel trailer telling the best story in the shortest amount of time?”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

Now, it’s time to hop to it!

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-video-optimization

Facebook 201: For My International Audience, Consider This!

Gary Vee goes in with praising FB live.  I have to admit, it is much better than Twitter live, which attracts trolls from left to right.  FB live gives you the chance to develop your personality, self-confidence, and show case your speaking skills.  You don’t have to be in front of a 100 person live audience.  You can do it on FB and be in front of a small camera.  This is great for the development of confidence, especially for the newer generation which has become confidently challenged.

Facebook live can also be used as a vimeo.  For business owners out there, including one of my most recent interview with Wodbudsuds, they can utilize it and show the foundation or how everything is created.  This is a great marketing tool.

A lot of you can also see those LinkedIn pages and Instagrammers that put outlandish titles in their description, claiming they’re the best of their respective field.  However, you don’t see them showcasing themselves in videos? It’s like the 100k followers on Instagram, Twitter and other platforms….but no videos? I can’t google your name? Not even one search comes up? Yeah….not good.

If you’re a mentor or coach like me, you will want to get in front of fans and show them who you are.  It’s like someone who creates test preparation courses, but has no videos on HOW they teach them? Doesn’t make any sense, right? If you’re a dog trainer, create dog training videos.  If you’re a mentor, create videos of you giving 1 on 1’s.  Have a show of some sort and show people what type of feedback you would give them, such as what I’m doing every Sunday pretty soon with my British sidekick.

Whatever it is you do, show people you do it and show them that you’re not all talk. You’re not just a “founder” or “CEO” of something that doesn’t exist.

“Collaborate. If you are building a brand based on jokes, cooking, bikes, extreme sports, or bathing suits—anything—go to the top of Facebook and do searches on terms that are relevant to your business. Find the fan pages with the most followers, message them, and make them an incredible offer that makes it worth their while to share your original content on their platform or to work with you in other ways. For example, if you’re a biker and you get a viral hit on your post about how a motorcycle helmet saved your life, the best thing you could do would be to spend hours getting in touch with every single popular motorcycle fan page and offering them a brilliantly funny PSA about helmets to share on their page. Collaborating through Facebook is a strategic move that has enormous potential to quickly build your audience.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

For my internationals….

Seriously, if you’re living in Burundi, Madagascar, Mauritius, Malta, Estonia, Jersey or places unknown to the ear, you can be putting out pillars of content of your country.  Here’s Gary Vee.

“You start by creating a pillar piece of content. In this case, your ideal pillar would be a weekly audio podcast that people can listen to as they drive around town scoping out neighborhoods. Biweekly would be OK, and monthly would be better than nothing, but you know that the more content you put out, the more opportunities you can create. (Stay with me here—you’ll see, Facebook is the star in this story.)
Your podcast explores the minutiae of daily living in and around Sacramento and establishes you as the “virtual-content mayor” of the city. Local residents tune in to hear your take on their beloved city. One day you might review restaurants and local dishes, on another you’ll dig into the history of the city, and on another you’ll interview local influencers. From then on, whenever anyone wants to know more about Sacramento or its future, everyone knows you’re the person to contact, because you’ve made it clear that no one knows the city better or loves it more than you.

As you’re doing your stories about the people, places, or things that make Sacramento a unique, vibrant place to live, you take notes and highlight details from each podcast that can be turned into ancillary pieces of content. For example, if you interview the superintendent of the school district and he mentions that five of its teachers recently received prestigious national awards, you’ve found another piece of content. Track down those five teachers, take their picture, and create a Facebook post that asks, “Did you know that five Sacramento School District teachers have been nationally recognized for excellence in education?” You include a link to your podcast interview with the school superintendent. More and more Sacramentans learn who you are and become regular listeners. When one of them finds out that his friend’s family is moving to town because his wife got a job transfer, he forwards the podcast link so they can learn more about the school district. Suddenly, a family who will need to buy a home has your voice in their ear and your contact information at their fingertips. That cycle repeats over and over until, within five years, you’re so established as the primo real estate expert of Sacramento that your new business comes in almost exclusively by referral.

Then you make more content. You go out and film or photograph the places you talk about in each podcast and post the files to Facebook. You link your podcast to the images, so that now people who don’t already live in the city can see for themselves what these areas look like without having to go anywhere else on the Internet.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks. https://itunes.apple.com/us/book/crushing-it/id1229850109?mt=11