Gary Vee: What (Still) Matters

“It’s not hard to figure out why so many who attempt to do it fail. In general, it’s because they’re putting their energies into the wrong things. They care, but not enough about what really matters. And what really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

What Gary put into his book is something of some beautiful beauty.

Authenticity – you’ve probably heard me rant about the Instagrammers, like the women, who show their half-naked bodies in pictures, supporting brands.  The motivational speakers on Twitter who never communicate with their followers; even the 100k followers on Twitter who have maybe two likes on each post (although they have 100k followers)?

It’s about being authentic.  The stories I tell you about my life here in Thailand cannot be fabricated.  I can’t lie about the pictures, the racism, the things I’ve seen in terms of sexual occurrences on public transportation, the comments spewed at me like “eww, low-class! Black man! Dirty! Nigerian scammer!”  It’s as real as it gets, but through personal development and learning so much in books, I’ve made my podcasts into a life experience and try relating it to my listeners as much as I can.

Passion is something that can’t be taught.  I love inspiring, instilling, transforming and helping my students, and listeners, from all over the world achieve their goals.  Students need a particular score on a test to get into a university abroad – done.  That’s what I do.  I live vicariously through them, and by creating a website and courses online to help students achieve those goals for very little – this is what I live for.  The passion you hear behind my voice on my podcast…..that’s all authentic.

Patience & Attention coincide with one another.  Some people want things to happen instantly.  It doesn’t work like that.  It takes time, commitment and hard-work — on top of constant and never-ending content creating — to get the world’s attention.  Just recently I saw that Lebanon and Fiji came onto my podcast.  That’s a beautiful thing and I would’ve never thought in a thousand years people would listen to me from those countries.  However, it wasn’t like that in the beginning.  I had the 45-75-year-old-wife tourists eavesdropping on me at my job, and a couple listeners back in Menlo Park, California.  That’s all.  A (what I call catfish friend) back in Denpensar, Bali, Indonesia once asked me, “ummm you haven’t made a podcast in a long time.  What are you doing? Your listeners, however little, need you.”

Don’t expect massive engagements, people.  Your followers, who are loyal, need that attention.  Don’t give up because you have only 10-100 Instagram followers.

Can I ask everyone why they want to become an entrepreneur?

Is it to share knowledge with the world? Help people in general? Build a legacy? Financial security? Create a community?

“With entrepreneurship becoming so trendy, a lot of people are calling themselves entrepreneurs who really aren’t. They should call themselves wantrepreneurs instead, and I wish they’d do this before they ruin the reputation of real entrepreneurs the same way unscrupulous brokers ruined how some feel about real estate agents or the way ambulance chasers and media hounds tarnished our opinion of lawyers. (And I wish they’d rename themselves before they waste a lot of time and potentially money). I promise you that getting into this game for the gold is the quickest path to long-term failure. When your intent is coming from the wrong place, customers may still do business with you if they have no other option (an increasingly rare situation), but they won’t tell others to. ”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks. https://itunes.apple.com/us/book/crushing-it/id1229850109?mt=11

See, he took the words right out of Lisa Nichols mouth.  She said in the interview, “if you’re in it for the money, it’s a short-lived victory.”

I recently stated on either a FB post or Twitter that your goal needs to be bigger than your money and you.  I went to NIST, which is the best international school in Thailand, and I met a couple of students, who are rich, that created a hub for a rural village in Cambodia – giving them clean water and food.  I asked the director, “why do they do that?” He retorted, “that’s their life-work.”

See, if you have any company that’s predicated on the fact that you want money to buy women, buy fame, being in the social circle where women are extremely fit and showing all their skin, show your cars, jewelry, etc…..you’ve lost the game already. Pack it up.  You’re never going to live a fullfilled life – period.  I currently work with men who are well over 50, 60, and 70 years of age who live paycheck-by-paycheck in Thailand.  Met an Irishmen who’s completely stuck here, saying that he lost his job in Saudi Arabia and married the wrong woman and had two wrong children.

Ok, that’s a little bit different from start-ups and business owners, but don’t live with the same type of regret.  I implore you not to.

  • A commitment to service
    A desire to provide value
    A love of teaching

Gary Vee wrote this in his book, and I’ve now adopted it as my life-work.  My love for teaching, which is unmatched compared to 99.9% teachers here in Thailand, is unshakable.  My desire to provide value both in classroom, on camera, through voice, and anyway I can is considered my life-assignment.  My commitment to service, especially with me starting up a non-profit organization to reach out to rural villages in southeast Asia, is not for fame – but it’s for the love of who I am and my legacy.

My money blueprint as a child was ugly.  My mother fought to put food on the table when my dad let his salary go….somewhere.  My mom cooked flour tortillas in vegetable oil to put some food in our stomachs before sleeping.  I remember paying the game “Real Monsters” and being in the cafeteria of the game, envisioning eating food within the game because I was so hungry in reality.  You can see where all of this comes from now.

Dig deep and find out the true essence of why you want to become an entrepreneur.  If it’s for a quick buck, you’re in the wrong game.

Podcast

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-what-still-matters

 

Gary Vee: Personal Brands Are For Everyone

As I was sitting across from my gorgeously on-top-of gorgeous Indian trainer/friend, it struck me that she is currently doing the same thing I WAS doing just two years ago – not having a purpose and shooting aimlessly.

Then, last week sometime around 10:30pm (way past my bedtime and meditation time), I was in a very fascinating discussion with her.  Now, her having graduating from the best international school in Bangkok, I told her that she has connections.  The amount of people she knows and that are connected with other powerful figures is an all-time high.

I gave her a list of things to write down in terms of defining her life-purpose.  They revolved around meeting/chatting with people, helping people, and fitness.  She mentioned opening a gym, but she hasn’t cultivated the right mindset and habits to start-up one.  I started to dig deeper and realized that about 90% of India doesn’t workout.  Yes, I threw a figure out there, but I know I’m very close to it.  Scooting head to how she looks, she’s a beast.  Without hesitation, she’s gorgeous beyond belief.  So given the fact that there are so many Instagrammers out there who show their body, I told her that there’s a giant, 1-billion person market to reach out to in her native India.  The workouts and knowledge she has is top 5% compared to every other “fitness/romanticized pseudo-fitness Instagrammer.”

Steps

  • Create a blog
  • Create a Twitter, Facebook Page and Instagram (although she already has one) and automatically sync the blogs to it.
  • Create a YouTube Channel (as a platform, not by means of making money from YouTube).
  • Start content creating!

Isn’t it cool to know there is no prescribed route? If you’re a project manager who’d rather be a beekeeper, for example, tomorrow—yes, tomorrow—you could launch a nature-oriented podcast and blog with perceptive, humorous, creative content, and amplify your voice in all kinds of arenas beyond bees. Then you could start producing how-to videos or write a book about starting in the biz, ensuring that your knowledge is passed on to the new generation of beekeepers. You’d be sharing important information and growing your personal brand at the same time. And then, you could be asked to host a special on Animal Planet, or National Geographic could call and say they want to do a feature. As your personal brand grows, you might develop a recipe for a new honey-flavored candy, lip balm, lozenge, or yogurt. You might create a new bug spray or skin regimen, or design bee-branded tote bags and gardening materials. Or you may get a direct message on Instagram from fashion model Karlie Kloss, who, it turns out, is super into bee culture, and the tagged selfie you take together not only boosts your book sales from three hundred to thirty thousand, but also it sparks the next chapter of your career. That shit is really happening. Use today’s social-media platforms to develop your brand and expand your influence, and you can build a business that could continue to grow even if you never touched another hive.

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

Podcast