Can Facebook & Google top Zoom? NOT!

I’ll try making this as unbiased as possible.

Because the COVID pandemic, tutors in Thailand have profited massively from it. Meanwhile, language centers have completely dithered and fallen apart because they were romantically in love with the past. In saying that, zoom’s profit, around the world, has skyrocketed 1,300 percent because from the schools in America, to every other country in the world….zoom is a MASSIVE HIT.

It took a pandemic to boost the stock to unforeseen heights…and that wasn’t overnight. This was a 9-year making.

Then Mark, the man we are still unsure about the entire Cambridge Analytica and how he helped Trump win the election, has launched his own platform. He’s trying to sway people from zoom and for them to come on Facebook messengers live video with over 50 participants, but we all know how bad Facebook calls and videos are.

When it comes to chat applications in general, they honestly don’t do well. Viber is probably the best when it comes to making phone calls, but anytime I’m on Facebook or Line, the voice fades and video continuously freezes.

Brandy Loyalty?

Like Apple, Facebook has their fans. Although they’ve misconstrued algorithms and they’re forcing you to buy ads to have a more significant reach, the tides have completely changed on both Facebook and Instagram. Before, Instagram hashtags were fantastic at bringing newcomers onboard. I’m talking circa 2018. Now, it’s impossible to get anyone from hashtags because now that Facebook owns Instagram, that mentality has spilled over to IG, too. My highest video reach always involves younger women being interviewed with me. In videos that I have a strong message — forget about it.

So will Facebook enthusiasts make a drastic change from the zoom platform to stick with their guns at Facebook? Or will someone like myself, who’s been using zoom for over a year, make a change because it’s free?

Google Hangouts = Bottom of the barrell

As I was sitting at my desk listening to a group of 5 students give their presentation with the program director of Waterloo University, the audio was in and out. I can count a handful of times where it just didn’t work, and that was a frustrating experience. However, google is FREE. So anytime you use something for FREE, don’t expect it to be its full 100%. Zoom, which has an astronomically better platform than any other videos service, especially social media, is a paid one — 40 minutes of group chat is all you get. When it comes to schools, however, they are upgraded for free — which is a cool perk.

But going back to google, the features just aren’t there. You can’t use audio from your computer, whiteboard material, file sharing, etc. Some people would say “you can,” but it’s not like zoom.

The last time I used google was when I had to give a 20-minute presentation to a group of employees from a company here in BKK. When I first joined the room, the audio was gone. I couldn’t hear a damn thing…so I had to restart my Mac and sure enough — it began working. Just imagine if it was a live interview and google did that to me? So much for getting a job! That’s unreliability at its finest, and because Google likes to depict places in the world as being bad (Africa — off topic, but true)….I would NEVER use their platform as a reliable service.

Conclusion

Mark loves competition, but his product is faulty. Facebook pages and algorithms have taken a significant hit, and because of it, someone who has a group of 800,000 people would only get 1000 video likes because notifications don’t pop up for the other 99%. Facebook has intentionally orchestrated this, and if they’re not in it for the best interest of the end user, I would NEVER support a new service…especially someone that they rollout just to make a quick buck.

Google almost lost me a potential job because their platform is shambolic…and I think that’s all that needs to be said.

Gerri Cortes: Scaling a Business

Super excited to have brought Gerri on again to throw some BOMBS down. In terms of scaling a business, you want to be able to scale comfortably so you can focus on big picture stuff. Example, if you have a soap making business, you don’t want to continue making soap, right? You want to promote your business, so this is going to take you hiring someone and showing the ropes of how it’s done. Lots of gems in this podcast, so hit the link down below! Also, here are some show notes of what we talked about to give you an idea of what’s on there.

Links:

Things we discussed

How to scale a business and what ways you can go about doing that.

How to sell and stop being demanding.

Looking for the right audiences when you run your Facebook advertising.

Be patient for your first sales.

You need to build an offline relationship.

When should business owners start to sell.

Market research, know your products and services, know your business models and know your customers.

Figuring out why people want to buy your products or services.

Mistakes people do in their business.

Not repeating the same mistakes in business over and over.

Which social media platforms would be suitable and knowing your market. Knowing your customers and your competitors.

Focusing on less platforms by repurposing.

How to scale a business in 3 steps. (HUGE)

Time management is the utmost importance in building a business.

Talking about the power of affiliate marketing and how to utilise it.

Online presence and image on other social media platforms.

Marketing on other platforms.

How to engage and create value for other audiences.

Podcast

http://Listen to “Gerri Cortes: Scaling a Business” on Spreaker.

Thank you for listening!

 

Links:

  1. Facebook page: https://www.facebook.com/thearseniobuckshow/
  2. Instagram: https://www.instagram.com/thearseniobuckshow/?hl=en
  3. YouTube: https://www.youtube.com/channel/UCIzp4EdbJVMhhSnq_0u4ntA
  4. Podcasts: https://www.spreaker.com/user/thearseniobuckshow, https://itunes.apple.com/us/podcast/the-arsenio-buck-show/id1181794790?mt=2, https://open.spotify.com/show/0x39CEN5tHvfRtfZaAMTgQ?si=8cpdu1rTTjKHogufXh91Cw
  5. Website: https://thearseniobuckshow.com/
  6. Twitter: https://twitter.com/arseniobuckshow?lang=en

The Arsenio Buck Foundation Official Launch!

There are foundations that I won’t name that do more taking than giving. There are too many “non profit” organizations that ask for money, but then those givers have no idea where there money actually goes. Over the course of so many years of seeing blood donation centers asking for blood and NGO’s asking for money, I decided to do this on my own.

Throughout my life, and having been born in a country is very high (yes, America….and poverty harbours within the mind), I’ve seen what poverty leads too. It’s generational. From the African Americans who sit on generational welfare, to the trailer parks where Caucasian Americans get inundated with drugs like heroin and cocaine, I can make a change.

Having lived in Thailand for five years and seeing the things I have for the last 5 years, my life-work/assignment has always been to give back — to do more than what I’m paid to do just so I can build upon the amazing person I already am.

My Four Pillars

So, The Arsenio Buck Foundation, which has now launched, has four pillars.

Schools, companies, and organizations wishing to book my services (and I do this for free) will have an opportunity to get in contact with me (I do two of these volunteering projects a year — 2020 may change to a handful, though) at ArsenioBuck@icloud.com.

English Language Training

This isn’t your basic, dumb down, open a book and teach. This is for all language learner levels and for people all over the world. This is a very intensive/interactive 2-3 day language/confidence building pillar that will enable students to break away from their shyness, make mistakes while speaking, and develop confidence within a short amount of time. It will also have implements of personal development, too.

Technology

Because I know how important the internet is today, people don’t understand how they’re a profile/click away from being HUGE. Creating an Instagram and finding the correct hashtags is the quickest way to building notoriety. Making pages, communicating with people on LinkedIn (if you’re a business professional) and other grounds, is what this dimension brings to the table.

Personal Development

Because I train business clients all over Thailand in terms of personal development, this is another area that will be accessible for schools/organizations. Leadership, finding your purpose, passion, self control, pleasing personality, etc are available — among so many others.

Victim – Victor

This is the most intense project. This is a lot of in-your-face, being held accountable, and digging deep into the minds of a lot of people who seemingly can’t except the fact about what’s happening around them. The goal for this one is to have everyone alleviate themselves from negative self-talk, physical environment issues, overcoming hardships, bad neighborhoods, horrible friends/workmates/family, and more.

So with these four pillars now intact, please follow my facebook page 

If you have any questions, please let me know!

Podcast – https://www.spreaker.com/show/arsenio…

Podcast on iTunes – https://itunes.apple.com/us/podcast/t…

Podcast on Stitcher – https://www.stitcher.com/podcast/arse…

Podcast on SoundCloud – https://soundcloud.com/arsenio-buck/g…

YouTube – https://www.youtube.com/channel/UCIzp…

Facebook – The Arsenio Buck Show – Home | Facebook

Twitter – https://twitter.com/arseniobuckshow?l…

Instagram – https://www.instagram.com/thearseniob…

Website – https://thearseniobuckshow.com/

Q & A – ArsenioBuck@icloud.com

LinkedIn – https://www.linkedin.com/in/arsenio-b…

Instagram – https://www.instagram.com/thearseniobuckshow/?hl=en

Listen to “The Arsenio Buck Foundation Introduction” on Spreaker.

Arsenio’s ESL Podcast: Special – IELTS Coaching: Episode 005 – Lexical Recourse & Correcting

Guys, welcome back to another IELTS Coaching podcast and Facebook live.  Last week was a success in terms of doing the joint podcast/live, so I decided to go through with it again this week.  Let’s dive into the good stuff!

Improving your Lexical Resource score

This is a criteria that you will be graded on.  You will score well only if you use a wide range of vocabulary and don’t limit yourself to basic words and phrases.  During the speaking test, try not to use the same words and use synonyms.  I’ve also told my students to use idiomatic expressions if you can.

A student recently asked me, “is it good to use idioms?” YES! The examiner doesn’t care about formality. That’s not “natural” English.

Here are some expressions.

  • Actions speak louder than words.
  • You can’t judge a book by its cover.
  • The best of both worlds.
  • My teacher was a bit of a slave driver.

Checking, correcting and assessing.

  1. Dealing with problems.
  2. Pronunciation and intonation
  3. Running words together (chunking, which I’ll have in my Advanced lesson next year)
  4. Assessing your level.

Always listen carefully to the examiner’s questions to make sure that you answer them fully and appropriately.  Also, some teachers say “don’t ask them to repeat the question,” because then you’ll lose marks, but I don’t think this is entirely true because other examiners who I’ve worked for have said the exact opposite.

Useful phrases for dealing with mistakes or problems in the test.

  • Sorry, I meant to say
  • I’ve never really thought about that before.

Fourth Criterion: Pronunciation

  • Pronouncing individual sounds clearly.
  • Using intonation and stress to help communicate your ideas.
  • ‘Chunking’ (running your words together naturally and clearly, not in a robotic way).

A great way to practice intonation and fluency is simply by copying NES speakers.  Again, I tell my students not to sound like them, but more just to mimic them.  Listen to some recordings or even my podcasts and you’ll understand.

Here are some random examiners comments on the four criteria.

  • Slow speech and frequent hesitation.
  • Discourse markers (well, so, it depends, actually, I think so)
  • Good vocabulary (architectural design, last two decades, cooperative and tolerant).
  • Limited flexibility is demonstrated by lack of range, repetition of certain items.
  • SLow speech interferes with chunking and rhythm and she has a problem with ‘th.’

YouTube

 

 

Decentralization of The Internet: Longread (1/2)

By Jiun Ting Yong

Since the boom of Bitcoin and cryptocurrency, enthusiasts and adopters are very fascinated about the potential future of Bitcoin.  The WWW was invented by Sir Tim Berner-Lee. He had addressed his concerned of the potential monopoly if users’ data by Google, Facebook and Microsoft Bing and other niche websites. The internet experts named the new web or the internet as the ‘Web 2.0′ with the rise of social media like Facebook.  With the rise of sharing and consuming content on WordPress, unlike the dawn of blogging, was meant to be like personal web diaries or web blogs.

The world is getting hyperconnected, cybersecurity will be at stakes and the government will be ensuring their citizens’ safety by requesting the giant technological companies to hand over their users’ personal data just like Apple had handed over their users’ data and their cloud storage system to China state-backed data centre. Also, Google and Facebook are doing data mining and feeding users with their advertisement through their advanced algorithms.

A couple of months ago, the world was in shock.  A data company, Cambridge Analytica was allowed by Facebook Inc to do data mining and extracting them for manipulating a state’s election according to their powerful and influential clients who turned out to be ruling elites. This revelation really shocked the world and Sir Tim Berner-Lee and other founding founders of the internet were concerned that the massive surveillance will become the utopian dystopia Orwellian Big Brother as China already had already become by conducting massive social credit scores of her citizens, as well as using facial recognition to scan a Chinese citizen for any signs of ‘anti-government and Maoism.’  The China Communist Party is policing her citizens’ everyday lives by justifying for being the Nightwatchmen, a famous libertarian ideology by Robert Norwich. Furthermore, Facebook Inc admitted that the giant internet company really does scan their messenger platform for security purpose without users realising it!

The founding fathers of the internet and the inventor of the world wide web dreamt of an impenetrable and powerful communication tool that could be free from governments’ intervention, due to the combination of left and right wing ideology, ‘libertarian’ because of the countercultural movement back in the 1960s.  However, as the world is moving to digitisation, the government began to start their own digitised policies by regulating the internet for being a utility and even started their policing.

The Latest Technological Trends & Innovations You Should Watch (Longread – 3/3)

The biggest thing that’s about to occur will be virtual reality or augmented reality in medical science where it allows doctors to make a better diagnosis and learn more about the function of human being’s organs that are deemed to be vital to doctors — especially in training of trainee doctors. With the power of virtual reality or augmented reality, it will lower cases of medical malpractice. Even VR technology can be used for online shopping and fully utilised in property purchase and tourism as a typical client or tourist could only display their intended products and tourist destination.

Learning about artificial intelligence is going to be magnificent because the ability to enhance intelligence.  With deep learning and artificial intelligence capabilities, Elon Musk seemed to be quite pessimistic as he envisioned judgment day like the 1990s famous science – fiction movie where robots were out on their mission to terminate humans (remember Terminator 2: Judgment Day). Ok, the US government, after all, isdoing R&D on artificial intelligence robots as their soldiers and high, technological defence weapons that may deploy into war in the future to come. Moreover, Google AI managed to defeat a professional Go player and Facebook previous AI technology research did bring some horror to the team by experimented their AI to code a software by automating it.

However, AI is capable of creating its own programming language to replace the programming language that the AI was originally unable to use.  The Facebook research team quickly shut down the experimented programme, prompting fears that something can happen. I think because AI is capable of self-teaching and defeated a professional Go Player that required creative thinking and critical thinking, most importantly, humans were biologically programmed genetically as a risk.  That’s what makes us unique and different from AI and other deep learning machines.

All isn’t lost with hope because PwC did research that AI is capable of creating many jobs for people to earn an income, despite many jobs becoming automated.  Many opportunities are already being laid on the table, provided we have the necessary skills to make ourselves employable once again. The real big thing will be the law of singularity which means the AI and the human brain would eventually merge and become known as the neutral link. Many futurists already foresaw it since the internet boom and being depicted by a Hollywood science-fiction movie where it was known as the human hybrid which you conversing with. A couple of years ago, despite Elon Musk’s pessimism about the AI, but, amazingly, he was interested to merge both the human brain built out of biological tissue with a supercomputer.

It is interesting to know about all these predictions by futurists, technologists, business leaders and venture capitalists. All I can say is that we are living in an exciting era that just like our great grandparents and our forefathers had witnessed the twi Industrial Revolutions in the late 18th century and the early 19th century, till the dawn of the 20th century where Henry Ford managed to master the production lines that were so perfect that he managed to increase his factory’s output and his workers’ productivity. This managed to bring these people from their farms and stuck in poverty into great urbanisation and ushered the new era of the 20th century and the 21st century as an age of the rise of Middle Class and Upper-Middle Class.

It is truly a good time to be alive to see history in the making once again and live with history. The Millennials, like me, are already the pioneer of a new way of doing things that don’t need to lock up in the old way of building a business and working place by leveraging the power of the interconnection and globalisation. This allows us to work with others through collaboration, to build new things, and bring social changes that are truly making a great impact as long as the Roman writer once said as he wrote Aeneid by Virgil “Fortune favours the bold….”

Interviewee #18 – Soheir Ghanem on All Things E-Commerce

Soheir is the host of the eCommerce QueenBOSS podcast, a public speaker and a Fashion eCommerce entrepreneur. 

Through her podcast and programs, she helps creative entrepreneurs to build an eCommerce business that sparks passion, and creates wealth in their lives, so they can share their gifts with the world, even if they’re just starting out or have no marketing knowledge.

She specializes in Consumer Psychology and Experience Marketing.  Here are the show notes, links, and other things.

Podcast

Get in touch with Soheir Ghanam from France

– All the things about eCommerce.

Links:

 

Things we discussed:

  • Introduction of Soheir and how Soheir started.
  • What are the types of e-commerce?
  • E-commerce has different business models.
  • Customers will be your unique selling points.
  • Team building and brand building.
  • Customers and employees retainment.
  • What is the shortcut for a beginner who wants to sell on their website?
  • Consider your preferences and your goals.
  • The necessary tools that you need based on your preferences.
  • WordPress and plugins.
  • The challenges of learning curve for non – techies and the ROI on learning curve.
  • Social learning on platforms such as Facebook and Instagram. Their differences are huge.
  • What is Soheir’s opinion on Facebook advertisement?
  • Content is king and video craft and editing is important.
  • What is the 3 important features for a beginner’s website?
  • Loading of the website, graphic designing and design of the layouts are important.
  • Who are you trying to reach for your products?
  • Is email marketing effective?
  • Are newsletters are effective?
  • Personalisation of your newsletters.
  • Landing pages.
  • Branding has a variety.
  • Do different platforms like personal website, Shopify and Facebook have its advantages and disadvantages?
  • Talking about hidden fees in Shopify.
  • You need to brand yourself for being legit.
  • What Soheir’s insight on Instagram influencer marketers?
  • Seek information about an Instagram influencer marketers’ numbers of followers and people who follow them.
  • A monthly marketing budget is important.
  • Get some references from others about Instagram influencer marketers and do your research about them.

 

Thank you for listening!

 

Thank you so much for joining me for this podcast. Please do write down some feedbacks and comments. Please do share this podcast to your social media.

 

Links:

 

 

The Disruption of Industries Are Coming (longread) Part II

Job recruiters or recruitment agencies have already been displaced by websites like LinkedIn, Indeed.com, and Monster. Also, Craigslist has been replaced by other kinds of classified advertisements and other classified websites. If you just browse your social media like Facebook and Twitter, you can see many hiring managers leveraging those social media platforms for recruitment.

Uber, Lyft, and other car-sharing apps are disrupting the traditional taxi, rental cars and chauffeur companies, as well car ownership.

Airbnb, Booking.com, Trivago and HomeAway are disrupting the traditional homestays, traveller inns, hotel and motel industry.

Driverless cars, such as those being developed by Google, will be the next big thing that replaces all sorts of driving jobs like bus and truck drivers.

Drone technology may revolutionize the way products are delivered that will disrupt the traditional postman and post office clerk works. Amazon is trying to make that a reality in deploying drones as part of their delivery services. Drones may also replace air traffic controllers. For years to come, fighter pilots have been replaced by drones on numerous military missions. Also, Drone technology will pose a great threat to logistic companies like UPS, fast food delivery riders and postmen because logistic companies and fast food companies would deploy their drone devices to send goods and deliver a set of pizza to their customers’ doorsteps without the need for workers. Amazon and some fast food companies are already implementing these technologies.

3D printing is growing rapidly, and the technology is becoming better and faster. In a next few years, manufacturing a wide variety of goods could disrupt the manufacturing industry and diminish the importance of logistics and inventory management. Also, it is capable of lowering the cost for home ownership, too, in the next few years, as well as being capable of saving lives with prosthetic limbs and organs that scientists and medical professions have already been successful in doing.

Fast food workers will be the next big disruption because Fast food companies already invested in computerized kiosks which can take orders without the need for manpower. Retail cashiers have also been displaced at supermarkets and big box stores with self-checkout lines for customers to do their own checkout and some even already deployed robots to do human work and serve customers better

Online educational sites like Massively Open Online Courses with platforms like Udemy, Lynda/LinkedIn Learning, Coursera, Udacity, edx, Skillcrush, Codecademy, Team Treehouse and other online platforms have already offered leading university and college courses for free or for a fraction of the cost. This would allow the brick and mortar university and college professors to go freelance and run their courses which is known as  micro-education or micro-colleges/universities.

YouTube, NetFlix and Hulu already disrupted the traditional television programmes, cable or satellite TV with a cheaper cost and a wide variety of programmes and movies. This gave people a preference to stream online.

Digital music started with the booming of the MP3 format, later, when Napster came along, it caused the traditional music stores like Tower Records to go bankrupt, due to poor sales. After the bankruptcy of Napster due to heavy fines for their copyright violation — then came along the Limewire, a P2P software that allowed MP3 downloads for free that caused another revolution that was eating the market of a traditional music store until the platform was closed down. However, the birth of Spotify and iTunes digital download and Apple Music, it allowed people to opt for the streaming music services that allow people to download or stream online for their favourite music.

Libraries and librarians are moving online because of the giant free service of Wikipedia have replaced the multi-volume encyclopedia and giant libraries. Here, the librarians used to help people find information and conduct research; now it can be done individually over the internet.

There was a saying ‘Farmers will be sitting idle to dictate things to his machines while his dogs would stand guard beside his master’, this rings true as more food than ever is being produced in the US.

Law will be the next disruption as with the advancement of software like legal technology firms in London already deplying advanced software like Casetext to ease the pain of legal research, making legal documentation easier than ever before. Some have already gone to a further extent to automate the jobs of paralegals, solicitors and law clerks in the near future. Also, with the advancement of AI, a law firm, the BakerHostetler in the US, hired their first robot lawyer to oversee their bankruptcy cases. Legal professions will be replaced by automation where one day you will shake the hands of an AI or a robot to represent you in the courtroom to argue your case and defend you! Now with the advancement of smart contract, legal documentation for contracts and other forms of the contract will once again be facing disruption where one-day legal profession will be fully automated.

E-commerce will be the disrupting the traditional brick and mortar shopping complexes, malls and convenience stores at a fast pace. When eBay came to the market in the 90s, it took the world by storm because you can sell and buy; even trade your goods and unwanted goods to other buyers so that you won’t waste your unwanted goods in your storeroom for people who were real fans of garage items or love buying second-hand goods as an antique. However, with Amazon, an online shopping website where it sold goods, services, Mp3 music and renting movies with the recent Amazon Prime subscription plans, has taken off in the US.  Many small shopping complexes and convenience stores were vacated at a rapid rate because people flooded to shop online on Amazon and eBay.

 

Gary Vee: Facebook 101

Foreword

I’ve done a heavy dose of Facebook advertising over the years.  When I launched my first YouTube video back in 2015, I sponsored the hell out of the video on my Facebook, which then turned into a few hundred likes and maybe a dozen views on the YouTube video.  To this day, that has to be the most successful paid ad I’ve ever done.

Since then it’s been just downhill.  You can have a reach of 10,000, but no link clicks.  You can also run the ad on Instagram, and of course, that fails miserably (because Instagram generates scrollers who double tap).  I was just having a conversation with my content writer about Facebook and how there’s an enormous amount of fake profiles.

In the first days of my FB, I would run ads in surrounding countries.  Some people would like my page and I would get excited.  So, I would click on their page and there would be just a lot of — scamming mess — on it.

Facebook does nothing to flag some of these profiles, but it remains a problem.  Even those who actually promote a post (especially in America) can get dozens of trolls, trolling the hell out of his post for whatever reason.

Tai Lopez, who has run online ads everyone is so accustomed to seeing, would run ads on Instagram, handing out free Macbooks.  These posts would generate a million likes. LITERALLY! How much did he pay for the ad? Not the slightest idea, but it worked.

So, I wanted to write a foreword and see if Gary Vee gives some good instructions in terms of how to run FB ads.

Ok, first, FB does have it’s advantages.  It gives you pictures and written form, which YouTube doesn’t do.

“There’s no way long written content is getting traction on Snapchat, but on Facebook a thirteen-paragraph blog post will work. You can post pictures, and they’ll work. You can embed a SoundCloud audio play, and it will work. A thirteen-second video will work. So will a thirty-one-minute video. Facebook offers complete and utter creative flexibility and has the greatest ad-targeting product ever created. No one is too cool for Facebook. If you haven’t already done so, go to Facebook right now and register your fan page, because even if it’s not the place where you create the pillar content for your personal brand, it is where everything you do on every other platform will come to live for the remainder of your personal brand’s existence.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

I registered my fan/business page back in 2015, luckily.  I recently just did a FB live video and got dozens of views, which is pretty good compared to the past.  Facebook does have an array of advantages, but I do think the ad-targeting is the worst of them all — maybe.

I can say this that I’ve connected with people on FB that landed me a content writer who I’m working on big projects with at the moment.  That’s pretty sensational.  The first was two guys.  We had brief conversations, but that was all. Then, I had a few others message me who I’m still friends with today.  However, the big one was a guy named Luke Burrows, a mentor and coach in England.  I did a podcast with him and another entrepreneur from Colorado.  From those two, Jiun, who’s my content writer, found out about me.  That was the deal breaker and now it continues to grow.  There are some accounts that are shady as hell and sketchy that add me, but for the most part, I know how to handle those types of accounts.

It’s all about building awareness of your brand in a native, organic way.  I can get lots of “paid reach,” but the organic side of the equation was always lacking.

“Mark Zuckerberg called video a “mega trend” of the same nature as mobile3 and has made it clear that video is Facebook’s future. In 2016, he told BuzzFeed, “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

“You might be thinking, I already make YouTube videos. I’ll just put them on Facebook. Two birds, one stone, done. Not so fast. Facebook’s algorithm will always give preferential treatment to native Facebook content. You’ll get far greater reach by creating an original video for Facebook than by recycling something from another platform. Does the video have great copy alongside it? Are the first three seconds captivating? Does it show an understanding of the mind-set of the Facebook demographic that would love to share it with a family member or friend? Does it compel an action right there and then? Video is still something of a novelty on Facebook, which means it has the potential to be noticed faster and get greater engagement than whatever you might post on YouTube.
That doesn’t mean you shouldn’t post on YouTube or anywhere else, of course, but do not underestimate the power that doubling down on Facebook could have on your brand. Facebook is the first platform that has combined the ability to do marketing, sales, and branding all in one place, and it is still vastly underpriced for the amount of attention you can get there from its nearly two billion monthly users.” – Gary Vee

Podcast

 

Facebook 201: For My International Audience, Consider This!

Gary Vee goes in with praising FB live.  I have to admit, it is much better than Twitter live, which attracts trolls from left to right.  FB live gives you the chance to develop your personality, self-confidence, and show case your speaking skills.  You don’t have to be in front of a 100 person live audience.  You can do it on FB and be in front of a small camera.  This is great for the development of confidence, especially for the newer generation which has become confidently challenged.

Facebook live can also be used as a vimeo.  For business owners out there, including one of my most recent interview with Wodbudsuds, they can utilize it and show the foundation or how everything is created.  This is a great marketing tool.

A lot of you can also see those LinkedIn pages and Instagrammers that put outlandish titles in their description, claiming they’re the best of their respective field.  However, you don’t see them showcasing themselves in videos? It’s like the 100k followers on Instagram, Twitter and other platforms….but no videos? I can’t google your name? Not even one search comes up? Yeah….not good.

If you’re a mentor or coach like me, you will want to get in front of fans and show them who you are.  It’s like someone who creates test preparation courses, but has no videos on HOW they teach them? Doesn’t make any sense, right? If you’re a dog trainer, create dog training videos.  If you’re a mentor, create videos of you giving 1 on 1’s.  Have a show of some sort and show people what type of feedback you would give them, such as what I’m doing every Sunday pretty soon with my British sidekick.

Whatever it is you do, show people you do it and show them that you’re not all talk. You’re not just a “founder” or “CEO” of something that doesn’t exist.

“Collaborate. If you are building a brand based on jokes, cooking, bikes, extreme sports, or bathing suits—anything—go to the top of Facebook and do searches on terms that are relevant to your business. Find the fan pages with the most followers, message them, and make them an incredible offer that makes it worth their while to share your original content on their platform or to work with you in other ways. For example, if you’re a biker and you get a viral hit on your post about how a motorcycle helmet saved your life, the best thing you could do would be to spend hours getting in touch with every single popular motorcycle fan page and offering them a brilliantly funny PSA about helmets to share on their page. Collaborating through Facebook is a strategic move that has enormous potential to quickly build your audience.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

For my internationals….

Seriously, if you’re living in Burundi, Madagascar, Mauritius, Malta, Estonia, Jersey or places unknown to the ear, you can be putting out pillars of content of your country.  Here’s Gary Vee.

“You start by creating a pillar piece of content. In this case, your ideal pillar would be a weekly audio podcast that people can listen to as they drive around town scoping out neighborhoods. Biweekly would be OK, and monthly would be better than nothing, but you know that the more content you put out, the more opportunities you can create. (Stay with me here—you’ll see, Facebook is the star in this story.)
Your podcast explores the minutiae of daily living in and around Sacramento and establishes you as the “virtual-content mayor” of the city. Local residents tune in to hear your take on their beloved city. One day you might review restaurants and local dishes, on another you’ll dig into the history of the city, and on another you’ll interview local influencers. From then on, whenever anyone wants to know more about Sacramento or its future, everyone knows you’re the person to contact, because you’ve made it clear that no one knows the city better or loves it more than you.

As you’re doing your stories about the people, places, or things that make Sacramento a unique, vibrant place to live, you take notes and highlight details from each podcast that can be turned into ancillary pieces of content. For example, if you interview the superintendent of the school district and he mentions that five of its teachers recently received prestigious national awards, you’ve found another piece of content. Track down those five teachers, take their picture, and create a Facebook post that asks, “Did you know that five Sacramento School District teachers have been nationally recognized for excellence in education?” You include a link to your podcast interview with the school superintendent. More and more Sacramentans learn who you are and become regular listeners. When one of them finds out that his friend’s family is moving to town because his wife got a job transfer, he forwards the podcast link so they can learn more about the school district. Suddenly, a family who will need to buy a home has your voice in their ear and your contact information at their fingertips. That cycle repeats over and over until, within five years, you’re so established as the primo real estate expert of Sacramento that your new business comes in almost exclusively by referral.

Then you make more content. You go out and film or photograph the places you talk about in each podcast and post the files to Facebook. You link your podcast to the images, so that now people who don’t already live in the city can see for themselves what these areas look like without having to go anywhere else on the Internet.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks. https://itunes.apple.com/us/book/crushing-it/id1229850109?mt=11