The Pat Flynn Podcast that Changed My Business

Be Small!

Wow, here I am commuting from one side of town to the other, and in the back of the taxi, on a dreary day in Bangkok, Thailand, I said to myself: “it’s time to listen to Pat Flynn.”

Pat Flynn, an entrepreneur most of you probably don’t know about, has an unbelievable and fiery podcast.  The last couple times I’ve listened to his podcast I couldn’t believe the gold he was spewing.  Here’s the one that could perhaps change your business FOREVER.

The reason why I’m making this blog and podcast is because examples are needed when deviating and going through a forest, which could have a lot of problems. Let’s break this down.

Go Niche/Find Your Specialty

He talked about going into a shoe store that had a variety of different shoes.  Let’s take this an example.  You go into a store that doesn’t specialize in what you’re looking for, “running shoes.”  You want to go to a store that has specialists that know a lot about running shoes, right? Not a specialist that knows about basketball shoes only.

It’s like a dentist.  If there’s a problem with your molars and you have horizontal impaction (basically your third molar being completely under your gums and heading in a perpendicular direction), you’re going to want to have an oral surgeon extract that tooth, rather than a general dentist, right?

This is what he’s talking about.

Become The Go-To Person in Your Space

Can you become the next go-to person in personal development? Probably not.  That’s what Pat Flynn says.  However, I beg to differ.  Tony Robbins is a guy that only associates himself with upper/rich people.  He doesn’t spend his days going through social media and talking to the average Joe.  This is how YOU WIN!  I’m telling you this because every YouTube, Instagram, Facebook and Twitter comment is for you to respond to and create a personal bond with that individual.  Also, to talk to Tony Robbins, you would have to pay hundreds of thousands of dollars.

There are other ways of going smaller.  It’s like being a “definite purpose” coach.  A coach that defines and help people with going after their definite-chief aim.

Being a meditation coach.  Yes, Marisa Peer and others are probably up there, but do they talk to the average person? Do they have personal relationships with their followers online? How about MindValley Academy? Does Vishen respond to comments and stuff? Absolutely not. This is YOUR ADVANTAGE!

1st Advantage – Coming in Late

That’s right.  Sure, Rachel English, who’s technically my competitor, came in years ago.  Most literal thinkers would say, “it’s too late!”  Actually, no.  It’s not.

If we look at Vantanika, for example.  She’s been in the fashion industry here in Thailand for 6 years and she’s a Thai billionaire because she graduated from university in London.  Please, get it out of your head….IT’S NEVER TOO LATE.

I can create a map of things that exist.  

Create an excel sheet: Four columns: places

Places – Where your target market exists.

In personal development, it’s sporadic.  However, by looking at the majority of my students on YouTube, Instagram, podcast and Facebook, it comes down to Vietnam, Indonesia, Brazil, Mexico, Chile, France, Israel, Japan, Taiwan, Ireland and Turkey.

Pretty broad, I know.  But this is where my attention is at the moment.

People – influencers and trust of audience.

I went on Instagram and checked Rachel English and a few others.  There’s one influencer, who lives in California, but she’s not consistent with pumping out contact.  Moreover, she talks about slang, which is fine, but that’s a very sub-sub-sub niche market.

There was another girl that included gender and human rights in her posts, which isn’t really good because that could ultimately take out some of her business.

Rachel doesn’t have an Instagram, which is unbelievably SHOCKING, considering that she has 1 million YouTubers.  This is where I can “own a hashtag” because the amount of tags I put on Instagram everyday.

Products – What are you competitors putting out?

IELTS, a test given to non-NES speakers, has the British Council.  Yes, it’s super famous.  Yeah, there are IELTS examiners all around BKK and even on all social media platforms, but is it personal? The problem with big corporations is just that…they’re big corporations.  They don’t have ANY personal bonds or relationships with commenters and students in general.  If someone ask about a tip for the IELTS exam, no one would respond.

Another IELTS website sells a lot of courses, but there aren’t any faces there? You don’t see a face ANYWHERE in terms of learning and who created the courses.  Massive disadvantage, but now I understand what they’re selling and how they’re selling it.

Position in the space – under-serving?

When I first created my ESL podcast, I realized that with Gary Vee’s book Crushing it, I’ll be able create seasons on my podcast and make content that keeps bringing my students back.  There isn’t a soul in the podcast realm who are teaching season by season at the moment.  Also, English learning on podcasts wasn’t famous 5 years ago, or even three years ago.  Asia and South America are being introduced to podcasts today, and because that’s happening, it’s a massive advantage.  Why? Well, would you listen to a podcast that was uploaded yesterday or 5 years ago?  Would you ask someone a question about a podcast 5 years ago, or one that was uploaded one week ago? Grammar, Pronunciation, Speaking Skills, Developing Confidence, Critical Thinking, Freewriting….no one is this dynamic in my field.

2nd Advantage – Better Connection

Connect with a higher percentage.  Reply to tweets, Instagram messages, emails, etc.

Pat Flynn’s Study Guide in the podcast down below.

This is when you can get the upper-hand on your competitors pretty quickly.

 

 

The Failure of Credentials (part 1/2)

Last year, my friend bought me a book that captured my attention about Malaysian youth unemployment that was higher than our Southeast Asian neighbours. Here the question popped up, ‘why Malaysian millennials like me can’t secure employment with a better pay cheque and move up the corporate ladder?’ and ‘did it have something to do with our flawed education system and higher education institutions that only produced unemployable fresh graduates that aren’t competitive with unmarketable skill sets?’ After all, youth unemployment was a problem back in the early 90s that coincided with the Age of Information! It just kept me wondering back then when I was in upper primary, secondary and college days as I always heard these words being whispered” “nowadays, college/university students can’t secure good jobs with good pay cheques.”

As the world economy makes the transition to a new type of economy; the higher education system, which is still built on an archaic model that required students to work in factories, has never gone through a radical reform except for the curricula of schools on school white paper. Here is the catch, it explained why youth unemployment is a real problem for policymakers at the same time they managed successfully to experiment on alternative education, which was student-centric. What is did was put emphasis on hands-on learning by getting students to work on projects. These students had higher chances of getting employment!

The book that I read was ‘The End of Jobs’ by Taylor Pearson. He was invited to give a talk  about his book ‘The End of Jobs’. In his book, he argued that with the internet, you can build a product’s prototype by hiring freelancers from the marketplaces like Upwork, Freelancer, Fiverr and Guru. Also, you can buy products by sourcing them from AliBaba, a marketplace for suppliers or manufacturers. He even went on further to propose about the educational credential had its own intrinsic value as he had drawn up two scenarios of two graduates who were employed where the other one went on a different route because of he or she was pissed off about the traditional 9 to 5 by becoming a lifestyle entrepreneur just like Taylor Pearson, himself, who took that kind of route. It sounds familiar among the modern day fresh graduate to have the call of the wild.

Taylor Pearson proposed that the economy is undergoing a transition from jobs to an entrepreneurial economy just like hundreds of years ago where society in the past used went through many transitions of the economy.  Later, with the success of the Gutenberg press that distributed the printing of the Bible into mass circulation that led to the printing of knowledge to be distributed massively to the people in Europe. Here, another transition from powerful royalty and aristocrats into the rule of the people due to a distributed knowledge that has already been through the power of printing.

The Crazy Thought – Lack of Adaptability = My Gains!

Not adapting to the market can leave your company in shambles.  There’s a massive discrepancy between generations right now.  I work with people over 50 who think conversation isn’t important in learning English; however, their ego is going to ultimately supplant the country, leaving it dry of work and resulting in closure.

In any working environment or business world, if you don’t push your ego aside, your company will never recover and those who do adapt – will win.

So, I had a thought.  There have been a lot of things happening at work.  After the change of management last March, there was a steady decline and then a plunge.  The amount of work coming in now is close-to-none; and condensing classes makes it harder for teachers to get work, too.  Not only that, but there was a curriculum that I developed (conversation) that amassed millions upon millions of baht.  Because the Gen B thinks it’s not necessary to learn English, he’s now trying to make the staff sell the monotonously horrific 4 skill courses over conversation.  That means he’s going from what is a full-circle, to 20%, resulting in whats going to be a demise within 18 months.  Luckily I’m just a couple months away from never walking in that place again, but after watching and listening to so many Gary Vee videos online, I realize that I could become an opponent.

Not only that, but I just read an article online that the government is implementing Smart Visas – one being for “start ups” to try and drive more foreigners in here.

Do you understand what my next move is now? That’s right.

https://www.spreaker.com/user/thearseniobuckshow/the-crazy-thought-lack-of-adaptability-m

Put A “Stop-Loss” Order On Your Worries

Would you like to know how to make money on Wall Street?

A man name Charles Roberts was given a good sum of money to invest into the stock market.  Let’s just say it was his friends money.  Well, he lost every cent of it, given the fact that he was new to the market.  He dreaded the fact having to face his friends about the huge loss, but, to his astonishment, they weren’t angry.  Heck, they were even good sports about it.  They were incurable optimists.

This man, by the name of Charles Roberts, had been trading on a hit-or-miss basis and depending largely on luck and other people’s opinions.  He was literally playing it by ear.

So, he sought out some help and came across a man name Burton who had a very sound principle called “put a stop-loss on worry.”  For example, if he bought a stock at, say, fifty dollars a share, he would immediately place a stop-loss order on it at forty-five.  That means that when and if the stock should decline as much as five points below its cost, it would be sold automatically, limiting the loss to just five points.

This works with life, too.  How many of us have that late friend? The friend who shows up anywhere between 10 minutes to three hours late (not hyperbolically speaking, either). Put a stop-loss on it.  Give them an ultimatum and say, “hey, you’ve got ten minutes.  If you don’t show up, your lunch is going to be at the lake – being eaten by birds.”

Podcast: https://www.spreaker.com/episode/12324973

 

Jack Canfield – Brand Yourself With An Online Persona

“Personal branding online is not about you’ it’s about your content.  How do you become someone worth talking to, or even better, worth talking about?”

3 years ago I was engaged in a online battle of wits on a sports forum that defaced who I was and everything I represented.  Because I saw a racial remark, I retaliated in a way I shouldn’t have and got banned from using Facebook for 16 hours.

The most disturbing part about it was the stalking that ensued.  Someone in Florida who wasn’t too keen on what I said at the particular moment literally stocked me for the next year, trying to find “caucasian/anglosaxon” people on my Facebook and sent them a snapshot of what I said.

For one year….there was a faceless human being who probably had insecurities of his own who followed me and literally tried getting me in trouble at the various work places I had at that particular moment – 10,000 miles away.

Every day, millions of internet users go online with little to no thought of the portrait they paint about themselves in the digital world.   We can make inflammatory comments on controversial blogs, especially politics.  We tweet meaningless messages about our personal lives.  We post questionable photos on our Facebook pages and upload videos of their hobbies, parties, vacations, and friends alongside professional clips on YouTube – never considering what this haphazard collection of information portrays about us.

Listen, people – public content that can be searched instantly by a potential employer, investor, bank loan officer – even a first date…can be used against you.

In terms of successful people, they know how to manage their online persona.  Post only information that will contribute positively to the image they present to the world.  Even when they are voicing their opinions and bring their personality to the internet, they think about the impact it will have.

What does your online presence say about you?

Personal branding isn’t just for celebrities.

The reality is that Facebook, Twitter, Instagram, YouTube, LinkedIn and other platforms of social media can be used BY ANYONE to create a brand.

Personal branding forces you to be crystal clear on what you want to achieve and helps you set goals to get there.  It helps you create visibility and present, which attracts likeminded people.

So what are the steps to creating a personal brand online?

Step one: Decide who you want to be.

To develop an online persona or “brand” that will advance your career, business or cause, start distributing content that positions you as someone who can benefit a potential employer, customer, investor, future mentor, coach, or sponsor.

Step two: Determine the market you want to reach.

What categories of people will benefit the most from your knowledge, expertise, or opinions? Do they work in your industry, have an interest in your friend of study, or are they random consumers who have the same hobby, decorating ideas, fashion sense, or entertainment preferences that you do?  Also, as part of the process of determining the market you want to reach, be sure to take a moment and Google yourself.  Is this what you want people to see? Next, Google your top “competitor” by name.  What do the search results tell you?

Step three: Start a blog and build a website.

In the beginning of my journey, I was just a podcaster who sent audios to my friends.  Now I’m posting links to my podcast along with inspirational photos on my instagram which automatically get uploaded to my Facebook page which is The Arsenio Buck Show.  In addition to that, anytime I blog, the link gets posted directly to my LinkedIn account, twitter and other social media platforms.  I’m reaching a new market of people just by taking advantage of all the media that’s how there these days.

Blogging is probably the best way to hone your brand online.  Writing your thoughts, sharing your experiences, and helping people when they bring up a question (as I did two days ago on youtube) or comment about a blog post will help you build confidence in your personal brand.

Best way to start a blog is with wordpress or wix. You can choose a variety of themes, write your own biography, easily upload pictures from royalty-free photography sources around the internet.  Learn how to tag, too.  Tags and categories mean a lot because that will connect other users who are searching or using those terms with you. Again, likeminded attracts likeminded, right?

If you want to know more about posting regularly, living your brand, unleash your participation, cultivate your online presence and a few more categories, tune into my podcast down below.

Podcast – Principle 64 – https://www.spreaker.com/episode/9647434