Gary Vee: Last Chapter — Voice First!

Man, this has been a hell of a book, and I’ll be doing a full book review at the end of this.  On this podcast/blog, I want to talk about what Gary thinks of skills.

“I day-trade attention, and lately I am particularly interested by what people pay attention to during the transitions of their day, especially the three that occur in the home: what they do during the first fifteen minutes of their morning, the first fifteen minutes after they come home from work, and the last fifteen minutes before they go to sleep at night. Those are transition periods. They’re the moments when we take stock, get updated, and plan for the next few hours of our lives. We’re busy, so we want to do it fast. There was a time you’d pull out a pen and paper and start a to-do list, turn on the radio, or even check an app. Now, though, you don’t even have to do that. All you have to do is talk.
Podcasts fill our brains during the long periods when we’re quiet, such as while we drive or travel. Voice-first platforms are going to allow us to fill our brains during all the interstices of our lives, those blips of time that used to be lost to forgettable activities like brushing our teeth, sorting through mail, or even checking our phone notifications  In 2016, Google revealed that 20 percent of searches on its mobile app and Android devices are done by voice.1 That number is only going to rise, fast. And you have an amazing opportunity to make sure your brand rises with this trend.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

I’ve talked about this extensively in the past.  While I’m commuting on an extra-stuffy train in the morning, I have no time to type.  So, for those 20 minutes, I’m listening to Jim Kwik, Gary Vee or some other entrepreneurs to get my morning dose of brain food.

Another example would be in the evening heading home on Sunday.  I normally take a taxi from one side of the city to the other.  While doing this, I gaze out the window and plan for my Monday, which is my favorite day of the week.  While doing this, I could be listening to a Grant Cardone video on YouTube or preparing to send voice messages to some friends.  Either or, when I get home, I never turn on the TV.  My attention is on audio programs either on YouTube or podcasts.

Remember I talked about Alexa? In America, you can order an Uber by voice and from your bed without doing all the extra details — like grabbing your phone and getting distracted by messages.  There are now smart homes that make it so much easier.  There are shops in China without a convenient store clerk.

“What we’re seeing with the development of Voice-First is the culmination of our addiction to speed. The world moves fast and we want to keep up. If there is a choice between reading a notification or checking an app and getting the same information via Voice-First, which allows us to keep our hands free and multitask, the latter is what we’re going to pick. Just like the first washing machines and coffeemakers, Voice-First platforms will save people time. Once the masses understand that, they are going to flock to them. Be there ready and waiting when they do.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks. https://itunes.apple.com/us/book/crushing-it/id1229850109?mt=11

Skills 101

 

Keep your content super brief.

Make it native. Do not do what I did with my original podcast when I just transferred the audio from a video onto the podcast platform. Tailor your content to suit the reason people are coming, which is to get fast, easily digestible information nuggets. “Hey, Alexa users . . .”

Make it the highest quality possible. I cannot stress how important it is that you not treat your Skill as a dumping ground. It’s great to collect the scraps from your other content so they don’t go to waste, but study each piece closely and use your imagination and creativity to craft something new and fresh with them.”

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-voice-first

Gary Vee: The Eighth Essential – Content

“In Crush It! I recommended simultaneously pumping out content onto all the different channels using a social-media Web service (anyone remember Ping.fm?). It was only later, however, that I realized there had been another misunderstanding. I should have specified that I didn’t mean you should pump out the same content across multiple platforms. Rather, I wanted you to develop high-quality native microcontent. For those of you new to this, that means content that is specifically and perfectly designed to suit the platform you’re using to disseminate it. The audience on Twitter isn’t looking for the same kind of content as Instagram followers.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks. https://itunes.apple.com/us/book/crushing-it/id1229850109?mt=11

Gary is absolutely right.  Looking at what he puts on Twitter versus the other platforms is totally different.  On twitter, my podcasts and blogs upload directly onto it.  That’s the easy part.  I also write messages of great things that are happening or happen through the day, just like Gary Vee.  However, on Instagram I post affirmations, YouTube pictures and my podcast photos with a link in the description for 24 hours.  It’s different from what I do on Twitter.  On my Facebook pages, I upload YouTube videos and do audio podcasts.  It’s not very different, but it’s a little different compared to the rest.

“If they’re on Twitter, they’re likely trying to keep up with current news. If they’re on Facebook, they’re probably catching up with friends and family. They may go to Snapchat to consume a blip of entertainment on their lunch break, but they’ll go to YouTube when they’re in the mood to settle in for the evening with some long-form video, the same way previous generations watched TV. You should be plotting how to adapt your content to appeal to every platform your audience might visit in a given day.” – Gary Vee

When I’m on Twitter, I’m looking at motivational quotes from the Secret, posting some inspirational stuff on other posts, or looking at Eric Thomas’ TGIM video.  This is such a quick way to bring positivity in my life once I wake up.  When I go to Instagram, I love commenting about my story on other pictures to sway people to click on my profile, which has worked tremendously.  Facebook is for networking.  YouTube I listen to during commute, but more often podcasts now.  I don’t sit there and watch YouTube because I have a ton of things to do.  I’m more into podcasts because I can listen, smile and get brain food throughout anytime of the day.

When you’re creating content, like Gary Vee said, try creating a big piece of pillar content, then separating that into smaller pieces, such as what Gary does on his FB page.  Another example would be me starting an ESL podcast and making the first 30 seconds the best so they would love to listen more.  It’s called a BuzzFeed, and this encourage the students to continue listening.

“While the opportunities for people to become stars on various social-media platforms have multiplied, to have a prayer of becoming even the eighty-eighth best whiskey Instagrammer, you’re going to have to make sure that you are constantly updating your knowledge and providing information and insight that people can’t find easily anywhere else. Moreover, you’ll have to do it in a unique and memorable signature style. There’s no way around it—your content must be amazing. For some that reality can be as paralyzing as a snakebite. Here’s the antivenin: you don’t have to wait until you’re an expert or you’ve designed a perfect website or written ten perfect blog posts before launching a business. Quite the contrary.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

Gary Vee: Attention – Do You Have You Consumers Glued In?

Look at it from the analytical standpoint.  Look up your YouTube analytics and see where the attention is.  For example, I always check out the statistics to my podcast on a daily basis.  I want to see what countries are listening to me.  So, it fluctuates worldwide and it’s also exciting.  Yes, America makes up a decent bulk, but a lot of attention in now coming from the UK and Hungary.  Also, South African nations.  On SoundCloud, the Middle East loves me with a good bulk of plays coming from Dubai.  Also, India, Jordan, Lebanon, and event the UK loves SoundCloud instead.

It’s important to know what platforms are popping and where to host your podcast because it’s a critical component to maximum exposure.  If you’re not uploading your podcasts on multiple platforms, you’re only using 5-10% of the availability out there.  I recently submitted my podcast to Spotify.  Once I get on there (and one of my students even mentioned it four months ago), I’m going to get everything on there.  Another prime example is having third-party hosts using your podcast and you not having to pay a monthly fee for it.  RSS Radio, which is a reputable radio host in the UK, started hosting my podcast for free and now I have listeners on there.  Another story would be iHeartRadio.  This, just like RSS, is a radio station app that’s used in America and Canada only.  They took up my podcast and my plays exploded.

Where is the attention right now in America? Cable T.V? It’s falling apart.  People are tuning to YouTube now, even for highlights of games.  Within ten years, Cable TV will completely vanish (in some countries) because we need to do multiple tasks, not just sitting in front of a TV.  On the other hand, podcasts have not come to China, Japan, Korea, Thailand and other Asian countries yet, but when it does, GameOver.

If you look at the YouTube community, people are terrified at the fact that Will Smith is on YouTube – killing it.  However, this is how the game always been.  Will Smith isn’t going to snag subscribers away from other people.  Of course it’s all based on opinion, but it’s not a channel that I would view regularly because I don’t learn from it.  Logan Paul, who is one of the biggest grossers on YouTube, attracts teenagers.  Lily Singh, who’s a rapper and a few other things, has a wide-range audience.  What I’m trying to point out is there are people all over the world who have different needs.  The majority of people love negativity and pessimism, so that’s why the media and news continues to WIN.  Other people like things that are entertaining and just time-wasting, dramatized shows.  Touche.  Not everyone will like the same thing.  There are audiences for frankly EVERYONE.  Here’s a nice rundown of what countries have listened to me in the past 24 hours.

Just to let you know, Indonesia is on top of my YouTube channel, bringing it 16% of my total views, followed by America at 15% and Thailand at 14%.  Lots of people don’t tune into analytics, but it’s important to know where people are coming in from.

Top 10

Indonesia

America

Thailand

Spain

France

Mongolia

Greece

Mexico

Brazil

A lot of the top YouTubers, including the YouTube celebs, definitely don’t look at their statistics, nor do they care about what countries are actually tuning in.  Will Smith says, “my fans.”  Fans are deemed worldwide.  Lily Singh and the other “prolific” YouTubers never seem to reply to ANY of the YouTube comments or Instagram posts.  This is the problem when you get to “that” level.  You just stop caring.  This is why I absolutely LOVE GARY VEE so much because even though he made close to 200 millions in gross revenue last year, he still takes pictures and says hello.

I love your committment in your work and your love for your audiences. I love your content because you wrote your own blog post, post your own YouTube to it and run your podcast which are quite diversified where I don’t see it in other blogging website. Although you owned your own YouTube channel, but you still using your blogging website in a great by fully utilising channels like blogging by providing contents, video blogging in YouTube and podcasting.

A girl, who wants to be mentored by me, told me this.  I will be meeting her very soon; furthermore, she wants to become part of my team.  I’m very excited about this because this is the first big step in terms of mentorship.  Having someone realize your brilliance is a sure way in terms of you going in the right direction.

Podcast

https://www.spreaker.com/user/thearseniobuckshow/gary-vee-attention-do-you-have-you-consu