So, over the past couple weeks, and if you guys don’t already know, I had been doing free consultations by reaching out to people on a Facebook page. Unbeknownst to me, I had received maybe 100 comments. Half of them weren’t series because I had messaged them, sent a voice note, but no response. Other people booked the calendar but never showed up….but about 30% of them did.
Now, the problem with takers are they are just there to consume. It’s not about receiving an ovation and external validation, but even when you help them and they achieve your score, they wouldn’t tell you that they achieved their score but rather give themselves all the credit for achieving the score without mention.
Again, not so much about external validation, but very disheartening.
This is what happens when you stick your head in places where people don’t know you, right?
So, there was an unruly one who had always booked consultations at 8pm at night. Me, being an early bird, closed my 8pm time-slots a number of times but he was still able to book it. So, here was the second-time-coming and without contacting him, I was already over the consultations. There was no ROI, other than recording some voices and posting them throughout the rest of the year. It’s not that I had expectations — but maybe I did, because I ended up being very disappointed with these people in the end. They would take from me, achieve the score, then post saying they did it on their own.
I had about 2 consultations left, and to be honest, I was just going to cancel them and not show up because I already knew the story. The last consultation I have (although there’s one more from a girl in Nigeria but Africans have a tendency of NEVER SHOWING UP)….I said “fuck it. Who cares.” But when you have a brand and an online persona, it’s very important to cancel.
I had my Whatsapp number on my FB page and got a direct message from my phone, again, from the angry taker, and so there really isn’t much left to be said. But what did I learn from this? Obviously to cancel all remaining appointments with takers. But two, protect the brand. Regardless of my personal feelings, I need to hurry up, cancel, and let him be angry. The scary part about it is perhaps he would tag my page in the group stating “he didn’t give me a free consultation”…..and then in that community, what happens then? I have to be very careful about how I go about things because it could be a disaster.
And what did I learn from the entire process of just giving, giving, giving with no ROI? Don’t stick your head into groups on Facebook that have people without money. I was able to attract people just by sharing my content. If people are interested and serious, my content would speak for itself and they would inquire about services that way. If they’re not serious and are there for taking, just say “offering free……”. All the takers will come flooding in wanting the free.
What did I learn, stop reaching out to the “people with no money” market and help people who are deserving of your services, are super fans, and appreciate all that you’ve done. It’s not about the external validation, but it is infuriating to see people ignore the fact that you helped them for an hour, only to post on their Facebook page the achievements and completely ignore you.