Stephen Covey’s Speed of Trust: Season 4 – Episode 3 – A Summary of Taxes & Dividends

The Trust Tax.  Yes, sometimes there are hidden, ugly variables in that, too.

It’s very difficult to trust people who work for different companies, such as those exploitative companies that tell you, “hey! You can stay at our beautiful condominium for cheap tonight with no extra costs!”

If you guys didn’t hear the story about 1.5 years ago, here’s a snippet of it.

A friend and I walked into this touristy place on a cold Sedona morning and this guy gave us an offer that we couldn’t refuse.  However, I scratched the back part of my mind and knew there was always condition.  He stood right  before our eyes and told us that we can stay at this beautiful condominium for half the price and take a 20$ helicopter ride, only if we visit a timeshare the next day.

If you guys aren’t aware of timeshares, they have an abominable name and I’m still unaware of what they are…but let’s just say an extortionate scheme played by individuals to get you to pay less, but in hidden print, you’re paying 300% more.

We looked at the contract and my friend asked me, “be real, this is all we have to pay? We won’t be forced to buy anything?” We were at this place trying to get directions to gorgeous hiking places and we almost had our lives turned right upside down.  He said all we needed was a credit card to hold $200.  It would later be released.

When this conversation was going, two ladies next to us went up in arms and became defensive about their situation: “NO! We don’t want that. We’ll leave now. We want only this and that’s enough.  If not, we’re leaving.” These women were beyond aggressive; meanwhile, I tapped my friend on the leg and gestured to that situation and wrote on my phone (under the table), “this guy is trying to f*** us.”

Sure enough, the payment for the credit card never went through because my friend only had $200 on the card, the guy had three hidden fees totaling out to about $800 dollars.

Lesson learned. The measurable economics of trust could be unbelievably deceiving.  This man, who apparently has a family, would push a narrative to argue with people everyday? Just a sad life.  But just like Thailand, places similar to what I’ve just talked about do exist.

And with this story, let’s get into the summary of taxes and dividends. View the PDF and following me on this crazy journey in the podcast.

The Speed of Trust – Steven Covey


Napoleon Hill: The Secret To Getting Things Done

“If you do the things you don’t want to do, or if you don’t do the things that you do want to do, then this chapter is for you.” – Napoleon Hill

“How do you make the secret of getting things done a part of your life? By habit. And you develop habit through repetition. “Sow an action and you reap a habit; sow a habit and you reap a character; sow a character and you reap a destiny,” said the great psychologist and philosopher William James. He was saying that you are what your habits make you. And you can choose your habits. You can develop any habit you wish when you use the self-starter.
Now what is the secret of getting things done and what is the self-starter that forces you to use this great secret?
The secret of getting things done is to act. The self-starter is the self-motivator DO IT NOW!
As long as you live, never say to yourself, “DO IT NOW!” unless you follow through with desirable action. Whenever action is desirable and the symbol DO IT NOW! flashes from your subconscious mind to your conscious mind, immediately act.

Make it a practice to respond to the self-starter DO IT NOW! in little things. You will quickly develop the habit of a reflex response so powerful that in times of emergency or when opportunity presents itself, you will act.
Say you have a phone call that you should make but you have a tendency to procrastinate. And you have put off making that phone call. When the self-starter DO IT NOW! flashes from your subconscious to your conscious mind: Act. Make that phone call immediately.

Excerpt From: Napoleon Hill. “Success Through A Positive Mental Attitude.” iBooks.

The self-starter could be something difficult to do, but I’m developing (currently) a habit to get out of bed within 15 seconds of waking up.  What happens during this moment? Well, I know that if I lay there any longer, I’m going to lose valuable “down” time which I could be using on packing a bag, shower, posting something, or even creating a blog or podcast before 6am.

The Secret to Getting Things Done simply revolves around how another person would benefit if you get it done.  If your mother was in need of an ambulance call, you would make no hesitation to find that phone as quickly as possible.  I use that example because people need to develop that burning desire to get things done, hastily.

“Many persons have the habit of procrastination. Because of it, they may miss a train, be late for work, or even more important—miss an opportunity that could change the whole course of their lives for the better. History has recorded how battles have been lost because someone put off taking desirable action.” – Napoleon Hill


The letter

“Write yourself a letter. Here is an idea to help you get started. Sit down and write yourself a letter, telling the things you always intended to do as though they had already been accomplished—some personal, some charitable, and others community projects. Write the letter as if a biographer were writing about the wonderful person you really are when you come under the influence of PMA. But don’t stop there. Use the secret of getting things done. Respond to the self-starter DO IT NOW!”

Excerpt From: Napoleon Hill. “Success Through A Positive Mental Attitude.” iBooks.




Napoleon Hill: Learn To See

“When there is something you don’t understand, ask yourself: “Why?” Look at it more closely. You may make a great discovery.

Ask yourself questions. Asking yourself or others questions about things that puzzle you may reward you richly. This very procedure led to one of the world’s greatest scientific discoveries.

A young Englishman, while vacationing on his grand-mother’s farm, was relaxing. He was lying on his back under an apple tree and engaging in thinking time. An apple fell to the ground. This young man was a student of higher mathematics.
“Why does the apple fall to the ground?” he asked himself. “Does the earth attract the apple? Does the apple attract the earth? Does each attract the other? What is the universal principle involved?”

Isaac Newton used his power to think and he made a discovery. To see mentally is to think. He found the answers he was looking for; the earth and the apple attracted each other, and the law of attraction of mass to mass applies to the entire universe.”

Excerpt From: Napoleon Hill. “Success Through A Positive Mental Attitude.” iBooks.

I’ve told you before, if you start asking the right questions, the right answers will come.  For instance, I evaluated my being while taking a taxi today.  The taxi driver was mad, angry, abrupt, and rude.  Did that have anything to do with me? Nope. It had everything to do with him.  I asked myself, “is he mad at me? Of course not.  He’s mad at other forces I’m completely unaware of.”  When I asked that question, everything seemed to disperse.

Pilot No. 7

1. Learn to see! Seeing is a learned process. Nine-tenths of seeing takes place in the brain.

2. Four fingers instead of five: this was the symbol whereby George Campbell, the blind boy, could catch and hold a full and happy life. How can you use this symbol?

3. Seeing is learned through association. George Camp-bell’s first sight of his mother became meaningful to him only when he recognized her voice.

4. Is it time to have your mental vision checked? When it is distorted, you can grope around in a haze of false concepts, bumping and hurting yourself and others unnecessarily. Does your mental vision become clearer year by year?

5. Take a look—a good look—and recognize what you see. There may be Acres of Diamonds in your own backyard!”

6. Don’t be nearsighted—look to the future. Cypress Gardens became a reality because Richard Pope saw it as a definite future objective.

7. See another person’s abilities, capacities, and viewpoint. You may be overlooking a genius. The story of Thomas Edison is a good example.
8. Do you see how you can relate and assimilate the principles of Success Through a Positive Mental Attitude into your own life?

9. Learn from nature. How? Ask yourself some questions, as Isaac Newton did. If you don’t know the answers, get expert advice.

10. Convert what you see into reality by action. Mikimoto converted a theory into a fortune in pearls. Goldstone recognized, related, and applied the principles and methods used in hospitals to save human lives as being applicable to saving the lives of oysters in producing cultured pearls.”

Excerpt From: Napoleon Hill. “Success Through A Positive Mental Attitude.” iBooks.

Napoleon Hill: Positive Mental Attitude – Part I Review

Welcome to a nice rundown of Part 1 of Napoleon Hill’s Positive Mental Attitude book.  Because I haven’t done these podcasts in ages, here’s a breakdown of the chapter and show notes of what I’ve talked about.

Thoughts to steer by

  1. Meet the most important living person! That person is YOU! Your success, health, happiness, wealth depend on how you use your invisible talisman.
  2. Your mind is your talisman.  PMA or NMA. PMA Is the right mental attitude for each specific occasion.  It has the power to attract the good and the beautiful.  NMA repels them.
  3. Every adversity has the seed of an equivalent or greater benefit for those who have PMA.  Sometimes the things that seem to be adversities turn out to be opportunities in disguise.

Success Principles

Definite chief-aim

Going the extra mile

Accurate thinking


The master mind

A pleasing personality

Personal initiative


Controlled attention


Learning from defeat

Creative vision

Budgeting time and money

Maintaining sound physical and mental health



Things being discussed:


  • Road to achievement has got 2 sides – PMA or NMA
  • NMA only attracts negative minded people.
  • PMA only attracts positive minded people – how do you develop PMA?
  • Discover yourself in your darkest moment.
  • Success, wealth and happiness based on your choice – PMA is a mental attitude.
  • Stop blaming people and stop labelling things.
  • The goodness of an adversity.
  • Success is all about achievement.
  • Re-programme your mind.
  • Master the PMA as an attitude.
  • Achieve your high goals.
  • Clear your cobwebs.
  • Re-condition your mind.
  • The power of the subconscious mind.
  • Self – talk filled with affirmations.
  • Choices of being PMA or NMA is up to you.


Thank you for listening!


Thank you so much for joining me for this podcast. Please do write down some feedbacks and comments. Please do share this podcast to your social media.



You’ve Got A Problem? That’s Good!

“So you’ve got a problem? That’s good! Why? Because repeated victories over your problems are the rungs on your ladder of success. With each victory you grow in wisdom, stature, and experience. You become a better, bigger, more successful person each time you meet a problem and tackle and conquer it with PMA.
Stop and think about it for a moment. Do you know of a single instance where any real achievement was made in your life, or in the life of any person in history, that was not due to a problem with which the individual was faced?”

Excerpt From: Napoleon Hill. “Success Through A Positive Mental Attitude.

Boom! See, everyone looks at defeat as permanent and they believe that problems never pass.  Can I give you an outline of the problems I’ve endured here in Thailand? Let’s do that.

First Defeat In Thailand – You, You, You, Leave

I went to a job interview near downtown Bangkok.  This was through one of those dodgy ass “I’m a teaching agency and will get you a job!” type of places.  When I went to the job interview, it was between me and three other Filipinos.  We were sitting down outside the classroom and this director of the school was talking only to the Filipinos.  Here in Thailand, Filipinos stay amongst themselves and talk to NO ONE outside of their circle in general.  Then, shit hit the fan.  The lady said, “you, you, you.” And completely left me out of the equation.  I grabbed my stuff and stormed off, angrily.  This was one of the most disheartening situations I’ve ever endured in my life.  Can you imagine just how demoralizing and dehumanizing it would be to see three others get selected and you waved off, without even doing the interview process?! Yeah…welcome to my massive defeat.

Second Defeat In Thailand – Illegal Dutchman In The Workplace!

This was the problem that could’ve ruined my podcast.  Head teacher walks into my room during  the lunch break and says, “hey, some teachers found out about your podcast and they think you’re possibly implicating them.”

I got a verbal warning, written warning (and after the warning, I should’ve left the company back in 2016 — but I wanted to stay just so I prove to them that I won’t quit), and a bunch of fat, old, anglo sex/wife tourists had started chirping about me in a negative connotation.  The culprit of it all? A dutchmen who has a 22-year-old daughter, no visa, lives in Thailand illegally, and a neighborhood drunk.  However, me, being the best teacher there, was under heavy scrutiny for staying the facts.  Hey, problems galore!

The Best Defeat In Thailand – Toshiba Fires Me!

After having worked at this place for little to no money (compared to the money the company makes off me for teaching), I was disgruntled.  I didn’t care anymore about teaching there or for this company.  One evening, while I was walking to the bus stop, I got an email from one of wife tourist (who just so happened to be the head teacher) saying “Toshiba asked for a new teacher.”

  • Runs around the classroom touching the students
  • Students are bored of him teaching
  • Gets a ride with one of the students

Those were the reasons.  I laughed, but the head teacher, who has a mole the size of America on his face, began to hurl insults at me.

I couldn’t believe what I was hearing or reading.  In the next few minutes, I felt a shiver go down my spine, followed by a voice saying, “Arsenio, leave.”  I went home and applied for jobs all over the globe: China, Taiwan, Spain, Tunisia….you name it.  I had a bunch of offers, including one from Chile.  I just couldn’t take the ignorance anymore….and in the ensuing months, every time the thought of going back to that place entered my mine, I became overwhelmed and had chest pains.  I had almost given up hope in the midst of all the chaos that was surrounding me.  Did I know about PMA? Nope.  My personal development was still developing, as it is everyday, but it just wasn’t good enough to snap me out of it.  I tried listening to the inspirational videos and it would only get me riled up for 10 minutes before the stress set in again.  It took me 5 months to find a few part-time jobs.

“Everyone has problems. This is because you and everything in the universe are in a constant process of change. Change is an inexorable natural law. What is important to you is that your success or failure to meet the challenges of change are dependent upon your mental attitude.
You can direct your thoughts and control your emotions, and thus regulate your attitude. You can choose whether your attitude will be positive or negative. You can decide whether you will affect, use, control, or harmonize with the changes in yourself and your environment. You can ordain your destiny. When you meet the challenges of change with PMA, you can intelligently solve each problem with which you are confronted.”

Excerpt From: Napoleon Hill. “Success Through A Positive Mental Attitude.” iBooks.


Napoleon Hill: ………A Little Something More

“Perhaps you failed because there was something more that was needed to bring you the success you were seeking. Euclid’s axiom says: “The whole is equal to the sum of all the parts and is greater than any of its parts.” This can be rated, assimilated, and applied to every result or achievement. Conversely, any part is smaller than the whole. Therefore, it’s important that you add all the necessary parts to complete the whole.
A negative mental attitude is one of the primary causes of failure. You may be needlessly ignorant of facts, universal laws, and powers. You may know many of them but fail to apply them to a specific need. You may not know how you can affect, use, control, or harmonize with powers known and unknown.
When you seek success with PMA, you keep trying. You keep searching to find something more. Failure is experienced by those who, when they experience defeat, stop trying to find the something more.”

Excerpt From: Napoleon Hill. “Success Through A Positive Mental Attitude.” iBooks.

That’s the beauty about programming.  Your mind is a super computer.  it could be done and undone; and of course, most people’s minds are already done. 

Tony Robbins gave an example of parents (primarily fathers) playing video games with their children.  While they’re playing the games, the child continuously pounds away on them, bit by bit, killing him/her every two seconds.  You become angry and say, “ok, I’m going to beat you now!”  This goes on forever and you finally beat your child, but did that entire process make you dumb? Stupid? Weak?  Not really.  Your child literally mastered the art of playing the video game.  He/she wired his/her brain for success.  On the other hand, you didn’t give up until you were victorious.  That’s seeking success and not giving up on success.

Thomas Edison tried more than ten thousand times before the incandescent lamp was created.  Stephen was denied by USC a dozen times; Steve Jobs was fired from his own company; Oprah wasn’t fit for TV; but that little more push will mean all the difference in the world!

1.… And something more. What does the important principle contained in this chapter mean to you and how can you apply it?

2. If you have failed in an endeavor, could it be because you lack something more—a missing number for a correct, winning combination for success?

3. The whole is equal to the sum of all the parts and is greater than any of its parts. Are any missing parts keeping you from success?

4. The little difference between success and failure is often something more: Hip, Hip, Hooray! A movable wing flap. A quarter-turn of a screw.

5. Are you in partnership with your silent Senior Partner?

6. Use the simplest, but most important, of instruments ever invented—paper and pencil—to write down flashes of inspiration when they occur.

7. How does the technique of brainstorming differ from that of “sitting for ideas”? What is the value of each?

8. Use the success principle of Controlled Attention.

9. Have you established the habit of learning fundamental principles, or do you merely absorb quantities of facts?

Excerpt From: Napoleon Hill. “Success Through A Positive Mental Attitude.” iBooks.


How To Find Books That Are Worth Your Time

Ok, Sci-Fi, Romantic novels, dramas, politics, etc…..throw them in the bin.

If we break everything down in macro, you’re sleeping for 6-8 hours a night, school/work for 6-10 hours a day and commuting to work, on average, from 1-2 hours a day.  So we’re looking at a minimum of 13 hours being handed away and maximum of 18-20 hours a day.

So, that gives us very little time to focus on ourselves.  Focusing on the qualities that will enable us to the next big stage in our life.  If you’re spending time playing video games, social media scrolling (those who become lost in the virtual world), or reading a book that doesn’t help you with your life, you’re losing and the clock is ticking.

Become aware of where you’re throwing away your time.  You don’t have time to read? Ok, you can listen to a personal development/self-improvement podcast/video on your way to work to get your brain food for the day.

But for those of you that don’t have time to read, there are essential human qualities that schools/universities seriously don’t help human beings with.

If we look at Purpose, Self-Confidence, Leadership, Tolerance, Pleasing Personality, Self-Control, and all of these other essential qualities needing in all fields of endeavor, none are taught.

If I look at my ex-boss, he’s lacking sympathy, empathy, and has a massive intolerance problem.  On top of that, his personality wretched with a stench and he has no confidence.  Get this….he’s wealthy (but living in Thailand for all the wrong reasons).  See what I mean?

Ok, let’s get even deep.  I work for a part-time job with two women and one of them has one of the worst personalities I’ve ever seen since my first boss in southeast Thailand.  She’s very standoffish and only looks after herself.

Let’s talk about present time…like now.  I’m in a shopping plaza eating a garden salad and I just saw two women walking their dogs in the shopping plaza.  Their dogs both have four shoes on their feet.  Yeah.  They accidentally ran into another group of human beings and didn’t apologize.  Instead, they picked up their dogs and gave them a kiss.

These two are suffering from an insurmountable amount of EGOISM.

Now, are you going to spend your time in front of a monitor in a virtual world? Are you going to spend your time reading books that serve you no purpose? Or are you going to work on yourself to become the best possible version of you? Podcast down below!


Napoleon Hill: Will You Dare To Explore The Powers of Your Mind?

“You are a mind with a body!”

“Because you are a mind, you possess mystical powers—powers known and unknown. Dare to explore the powers of your mind! Why explore them?
When you make the discoveries that are awaiting you, they can bring you: (1) physical, mental and moral health, happiness, and wealth; (2) success in your chosen field of endeavor; and even (3) a means to affect, use, control, or harmonize with powers known and unknown.
And dare to investigate all non-physical forces lying outside the realm of known physical processes—forces which you can use when you learn how to apply them. And this will not be so difficult for you—no more difficult than turning on a television set for the first time.” – Napoleon Hill

What made Edison, Firestone, Ford, Jobs and others different from you? They’re the same.  IQ test is complete garbage because you can’t measure intelligence to begin with, so if you allow a crippled test to tell you that you’re unintelligent, you’ve already lost.

Honestly, sit back and think about all the ultra-successful people: from Lebron James, to Michael Jordan, to Cristiano Ronaldo.  Are they educated? Well, MJ graduated from UNC, but that did nothing for him.  LeBron and Cristiano are near billionaires (or soon-to-be) and they never attended a college course.  See what I mean?

It’s time to turn the right knob and push the right button so you can power the most amazing electrical machine EVER.

How was this machine called “mind” made? 80 trillion cells.  Each part within the cell has it’s own electrical mechanism.

“And one part is an electrical marvel. Yet it weighs only fifty ounces. Its mechanism consists of over 10 billion cells which generate, receive, record, and transmit energy.
What is this wonderful machine that you own? Your body. You are and will be the same you even though you lose an arm, an eye, or other parts of your body.
And the electrical marvel? Your brain and your nervous system. It is the mechanism through which your body is controlled and through which your mind functions.
And your mind: it, too, has parts. One is known as the conscious, and the other the subconscious. They synchronize. They work together. Scientists have learned a great deal about the conscious mind. Yet it has been less than a hundred years since we began to explore the vast unknown territory of the subconscious—even though primitive man has deliberately used the mystical powers of the subconscious from the beginning of man’s history, and even today the Aborigines of Australia and other primitive peoples do so to a very great extent.”

Excerpt From: Napoleon Hill. “Success Through A Positive Mental Attitude.” iBooks.


Nap Hill: Chapter III – Clear The Cobwebs From Your Thinking

I wish I still had the message from the last time I had an insane threat from a Thai girl who worked for Thai Airways.  She said something like, “I’ll get you black-listed from my country and get dangerous people to kick your face in.”  The most eye-opening and jaw-dropping part of it was I was just taking a survey and asked her to do the survey. Could you believe that? Since then, I never joined that website again because quite frankly, that’s pretty terrifying.  Never have I gotten a threat like that before in my life.  Yes, I got robbed in broad daylight outside my high school back in 2003 — a moment my brother called “foolish” — but nothing from a GIRL…..!

Why am I telling you this story? This created one of the most negative perceptions ever of Thai women and I told myself to stay the hell away from them for the next three months.  I was scared, as one should and would be in this situation.

Cobwebs, which has a dark shroud over one’s thinking, is probably clogging your view and perception on what reality….IS.  Before the personal development realm of things, I was just one of those people who would complain, complain, and complain about everything and everyone who did me bad.

“Sometimes we have undesirable habits and we want to correct them. And there are times when we are strongly tempted to do wrong. Then, like an insect caught in a spider’s web, we struggle to get free. Our conscious will is in conflict with our imagination and the will of our subconscious mind. The more we struggle, the more we become entrapped.”

Struggle and entrapped.  Most of you are probably trapped.  Let me put it this way, what do you think of black/muslim people? Honestly, you reading this (not muslim or black), whatever came into your mind at that specific moment, if negative, means you’re suffering from intolerance — one of the most critical pillars of success for one to attain.

One thing you will always have inherent control over is your mental attitude.  My new colleague, who’s a wonderful Filipino woman, is like my personal affirmation.  She tells me “PMA, PMA, PMA,” in times of turmoil (visa fiasco).  Why does she say this? Because if I see it over and over, just like anything else in the world, it would be imbedded into my subconscious mind.

In terms of thinking accurately, which I talked about in Napoleon Hill’s last book, you must use reason.

“One of the cobwebs of our thinking is to assume that we act from reason alone when in reality every conscious act is the result of doing what we want to do. We make decisions. There is a tendency, when reasoning, to draw conclusions favorable to the strong inner urges of our subconscious mind. And this tendency exists in everyone—even the great thinkers and philosophers.”

Excerpt From: Napoleon Hill. “Success Through A Positive Mental Attitude.” iBooks.

The Story of Socrates

“Then there was Socrates, the great Athenian philosopher who lived from 470 B.C. to 399 B.C. He has gone down in history as one of the outstanding thinkers of all time. Wise as Socrates was, there were cobwebs in his thinking, too.
As a young man Socrates fell in love with Xanthippe. She was very beautiful. He wasn’t good looking, but he was persuasive. Persuasive individuals seem to have the ability to get what they want. Socrates was successful in persuading Xanthippe to marry him.
Are you seeing only the mote in the other fellow’s eye? After the honeymoon was over, things didn’t go along so well at his house. His wife began to see his faults. And he saw hers. He was motivated by egoism. He was selfish. She was always nagging him. Socrates reportedly said, “My aim in life is to get on well with people. I chose Xanthippe because I knew if I could get on well with her, I could get along with anyone.

That is what he said. But his actions disproved his words. It is questionable that he tried to get on well with more than a few. When you always try to prove to persons whom you meet that they are wrong, you repel rather than attract as Socrates did.
Yet he said that he endured Xanthippe’s nagging for his own personal self-discipline. But he would have developed real self-discipline had he tried to understand his wife and to influence her through the same considerate attentions and expressions of love that he used in persuading her to marry him. He didn’t see the beam in his own eye, but he saw the mote in Xanthippe’s eye.
Of course, Xanthippe wasn’t blameless either. Socrates and she were just like many husbands and wives living today. After their marriage they neglect to continue to communicate their true feelings of affection, understanding, and love to each other. They neglect to continue to employ the same pleasing personalities and mental attitudes that made their courtship such a happy experience. Negligence is a cobweb, too.”



Napoleon Hill: The Starting Point of All Achievement

“Let us repeat: The starting point of all achievement is definiteness of purpose with PMA. Remember this statement and ask yourself, What is my goal? What do I really want?
Based on the people we see in our PMA Science of Success course, we estimate that 98 out of every 100 persons who are dissatisfied with their world do not have a clear picture in their minds of the world they would like for themselves.

Think of it! Think of the people who drift aimlessly through life, dissatisfied, struggling against a great many things, but without a clear-cut goal. Can you state, right now, what it is that you want out of life? Fixing your goals may not be easy. It may even involve some painful self-examination. But it will be worth whatever effort it costs, because as soon as you can name your goal, you can expect to enjoy many advantages. These advantages come almost automatically.

1. The first great advantage is that your subconscious mind begins to work under a universal law: “What the mind of man can conceive and believe—the mind of man can achieve with PMA.” Because you visualize your intended destination, your subconscious mind is affected by this self-suggestion. It goes to work to help you get there.

2. Because you know what you want, there is a tendency for you to try to get on the right track and head in the right direction. You get into action.

3. Work now becomes fun. You are motivated to pay the price. You budget your time and money. You study, think, and plan. The more you think about your goals, the more enthusiastic you become. And with enthusiasm your desire turns into a burning desire.

4. You become alerted to opportunities that will help you achieve your objectives as they present themselves in your everyday experiences. Because you know what you want, you are more likely to recognize these opportunities. – Napoleon Hill

  1. This is the story of my life.  How many times have I told you about auto-suggestion? I was just speaking to a student yesterday and he conferred about how often he sees negative suggestions of “black” people on t.v., ultimately created that perception within his mind.  If your mother called you dumb, you probably became “dumb” because it was the negative suggestion of being called “dumb” by your mother.  The bullying that happens in Japan….you hear the ignorant comments of other students and there’s nothing you can do but eventually take your life.  These are suggestions.  Instead of saying “I’m fat, I’m ugly, I’m black, I’m stupid,” use affirmations!
  2. Now, when you create the purpose, you can get on track and go after for what is yours in the universe.
  3. Remember when I said, “make work fun by completing things quicker compared to the day before”?  When you’re in alignment  with your goals, you become enthusiastic.  When you begin to see results, that burning desire within your grows warmer and warmer.  You just can’t get enough.  It’s a high.  A utopic HIGH. When you start seeing results like people getting in touch with you about business opportunities, it’s never-ending.  You want MORE! You become insatiable!
  4. You start to recognize and bring in more opportunities such as the lady/author who wrote me recently.


1. You can change your world! To achieve anything worthwhile in life it is necessary to set high goals for yourself and want to achieve them. Have you thought about the high goals you would like to achieve?

2. Imprint the 17 success principles indelibly in your memory. Have you memorized them?

3. Do you tend to “blame the world”? If you do, memorize the self-motivator: If the man is right, his world will be right. Is your immediate world right?

4. You were born to be a champion. For all practical purposes, you have inherited from the vast reservoir of the past all the potential abilities and powers you need to achieve your objectives. Are you willing to pay the price to develop your abilities and use the powers within you?

5. Identify yourself with a successful image, as Irving Ben Cooper did. Who will you select?

6. Ask yourself an important question: What will your picture say to you? Listen for the answer.

7. Definiteness of purpose with PMA is the starting point of all worthwhile achievement. Have you selected some definite, specific, desirable goal? Will you keep it in mind daily?

8. When you determine your definite aims, there is a tendency for several additional success principles to begin to operate automatically to help you achieve them.

9. Everyone has many talents for surmounting his special problems. What special talents do you think you have that you can develop?

10. Here is a formula that has helped many to change their world: What the mind of man can conceive and believe the mind of man can achieve with PMA. Have you memorized this formula?