With regard to Market Trust, it’s true that in many cases, if you violate a customer’s trust, you’re not going to get a second chance. Ultimately that decision is up to the customer, who may simply choose to not play anymore and go his/her own way.
Just recently I was trying to get my visa through a non-reputable visa agency and they were just not helpful at all. From appalling customer service, to vague answers. It’s interesting because before you get the visa, they’re a bit more helpful. However, after that, they disappeared. There wasn’t even an email confirmation upon completing the application!
Until I checked the junk mail.
I shot over about 8 emails a day until they finally replied. Actually, they did everything somewhat by the book, and I did get my visa before the big complaints, but Mr. David of the visa agency made me lose faith in them — big time.
When it comes down to teaching, it’s a tall task to live up to the billing. When language centers post things such as, “guaranteed IELTS 7.5!” — and they don’t deliver?! You got yourself a mess. People will start talking about you on blogs and you will lose face and ultimately your business.
Let me give you an example. If I’m raving about my proven capabilities teaching this specific subject and then my student gets a horrendous score? What would happen to me? But then you have to evaluate all sides of the spectrum. What if the student was a beginner/elementary student and had NO BUSINESS learning IELTS? See what I mean?
The market doesn’t lie; the market decides. Always remember that. If you violate the trust or don’t deliver based on what your integrity and track record says, it will come back to haunt you.