The Arsenio Buck Foundation Official Launch!

There are foundations that I won’t name that do more taking than giving. There are too many “non profit” organizations that ask for money, but then those givers have no idea where there money actually goes. Over the course of so many years of seeing blood donation centers asking for blood and NGO’s asking for money, I decided to do this on my own.

Throughout my life, and having been born in a country is very high (yes, America….and poverty harbours within the mind), I’ve seen what poverty leads too. It’s generational. From the African Americans who sit on generational welfare, to the trailer parks where Caucasian Americans get inundated with drugs like heroin and cocaine, I can make a change.

Having lived in Thailand for five years and seeing the things I have for the last 5 years, my life-work/assignment has always been to give back — to do more than what I’m paid to do just so I can build upon the amazing person I already am.

My Four Pillars

So, The Arsenio Buck Foundation, which has now launched, has four pillars.

Schools, companies, and organizations wishing to book my services (and I do this for free) will have an opportunity to get in contact with me (I do two of these volunteering projects a year — 2020 may change to a handful, though) at ArsenioBuck@icloud.com.

English Language Training

This isn’t your basic, dumb down, open a book and teach. This is for all language learner levels and for people all over the world. This is a very intensive/interactive 2-3 day language/confidence building pillar that will enable students to break away from their shyness, make mistakes while speaking, and develop confidence within a short amount of time. It will also have implements of personal development, too.

Technology

Because I know how important the internet is today, people don’t understand how they’re a profile/click away from being HUGE. Creating an Instagram and finding the correct hashtags is the quickest way to building notoriety. Making pages, communicating with people on LinkedIn (if you’re a business professional) and other grounds, is what this dimension brings to the table.

Personal Development

Because I train business clients all over Thailand in terms of personal development, this is another area that will be accessible for schools/organizations. Leadership, finding your purpose, passion, self control, pleasing personality, etc are available — among so many others.

Victim – Victor

This is the most intense project. This is a lot of in-your-face, being held accountable, and digging deep into the minds of a lot of people who seemingly can’t except the fact about what’s happening around them. The goal for this one is to have everyone alleviate themselves from negative self-talk, physical environment issues, overcoming hardships, bad neighborhoods, horrible friends/workmates/family, and more.

So with these four pillars now intact, please follow my facebook page 

If you have any questions, please let me know!

Podcast – https://www.spreaker.com/show/arsenio…

Podcast on iTunes – https://itunes.apple.com/us/podcast/t…

Podcast on Stitcher – https://www.stitcher.com/podcast/arse…

Podcast on SoundCloud – https://soundcloud.com/arsenio-buck/g…

YouTube – https://www.youtube.com/channel/UCIzp…

Facebook – The Arsenio Buck Show – Home | Facebook

Twitter – https://twitter.com/arseniobuckshow?l…

Instagram – https://www.instagram.com/thearseniob…

Website – https://thearseniobuckshow.com/

Q & A – ArsenioBuck@icloud.com

LinkedIn – https://www.linkedin.com/in/arsenio-b…

Instagram – https://www.instagram.com/thearseniobuckshow/?hl=en

Listen to “The Arsenio Buck Foundation Introduction” on Spreaker.

Special Blog: Arsenio’s Entrepreneurial Journey from 2016-Now

Ok, you guys wanted it, and here it is.

At the beginning of 2016, I started a podcast.  Keep in mind that my followers on Twitter were LOSER sex tourists and my online persona, up to that point, was not very good.  I constantly focused on the negative and the victimization of being a “black” teacher in Thailand.

Then came the man — also known as Napoleon Hill.  Who’s Napoleon Hill? Well, you’ll have to google him, but this man ended up teaching me everything that I either had lost, or was completely unaware of.  Those books became my podcasts in the beginning and that ended up pushing away the majority of those “losers” who followed me online.

Then came the Jack Canfield book, most notably — Principle #5: Believe In Yourself.  While reading this just before my trip to Vietnam, I was reduced to tears.  At that moment, there was a shift in my entire biochemistry, indicating that this victimhood no longer serves you.  Getting rid of it didn’t happen overnight, but this was the beginning.

Lisa Nichols’ Abundance now came next, along with a few others, including Tim Ferriss’ 4-Hour Work Week and a couple of others.  This was the beginning of the new me.

In 2017, I began to rebel.  Hell, it started a couple months before.  My work, which wasn’t suitable for me anymore, wasn’t fair in terms of work allocation.  Some teachers got more work based on pre-conceived notions that they were better than other teachers.  So, I told myself, even in early 2016, that I would start working outside to gain more notoriety and build a brand that I didn’t know I was building at the time.  One after another, projects after projects, and “NO! I DON’T WANT YOUR CLASS IN THE MORNING!” — after another.  This probably was my downfall at the company because I constantly denied work from them, leading to my ultimate plunge and being the “last in line” and the “dark little brother,” however, this was the beginning of my new life.

In October of 2017, I got removed from teaching at Toshiba in Pathumthani, citing me for the most outrageous comments imaginable that were completely untrue and irrelevant to my moving.  Somebody had a bone to pick, and with two other white teachers, one having an insane amount of complaints, I was the odd one out (in a very unprofessional way).  That following weekend, it was the comment “if you want to continue working here we need to have a meeting” that sent shivers of disgust, threats, and “Arsenio, it’s time to get the hell out of here” down my back.  That moment, I made up in my mind that I was too good for these folks.

No one knew, but after learning that I had moved to the other side of town, they knew what was happening.  I cancelled, didn’t want class, and want to be away from that place as much as possible because it gave me chest pains — literally.

At the same time, I was grinding and trying to find work.  There were people saying “oh, this company decided this teacher over you because you’re white” and other deplorable comments. I knew I would scrape the bottom-of-the-barrel in regards to finding suitable language centers, but i kept at it.

Then March came.  Job offers came over the next two months along with entrepreneurs, a content writer, and hundreds of other things.

At the beginning of the year, I made goals list.  I made goals list for each category of my wheel of life, pin-pointing things that I wanted to do and how I wanted to grow.  To this date, I’ve not only achieved those marks, but I think in some categories, like the social circle and personal development, I’m two years ahead.

I have a content writer, social circle consisting of graphic designers, mentors, marketing execs and coaches, double podcasts website that’s sky-rocketing, YouTube that’s climbing, messages and comments saying thank you.

In all of that, do you think this could’ve happened if I didn’t leave that old place of work? No way.  I needed to leave there to create flow of goodness and change in my life.

See, the majority of the time, you guys get stuffed up in the now and personal wants.  You’re control by the mainstream media, dying relationships, loser friends, terrible jobs.  However, if you can just come to the awareness that if you let these things go, you will attract to you everything in life that you need to take you to the next level.

That’s a promise.

Upon the magnificent New Years, I’m literally positioning myself as the top ESL podcaster on the planet.  I’m owning hashtags on Instagram.  I’m teaching people all over the world and people want my services.  See how that works? And this all came because I dumped an employer in F.E.A.R of not getting a new job.

Face FEAR.

Decentralization of The Internet: Longread (1/2)

By Jiun Ting Yong

Since the boom of Bitcoin and cryptocurrency, enthusiasts and adopters are very fascinated about the potential future of Bitcoin.  The WWW was invented by Sir Tim Berner-Lee. He had addressed his concerned of the potential monopoly if users’ data by Google, Facebook and Microsoft Bing and other niche websites. The internet experts named the new web or the internet as the ‘Web 2.0′ with the rise of social media like Facebook.  With the rise of sharing and consuming content on WordPress, unlike the dawn of blogging, was meant to be like personal web diaries or web blogs.

The world is getting hyperconnected, cybersecurity will be at stakes and the government will be ensuring their citizens’ safety by requesting the giant technological companies to hand over their users’ personal data just like Apple had handed over their users’ data and their cloud storage system to China state-backed data centre. Also, Google and Facebook are doing data mining and feeding users with their advertisement through their advanced algorithms.

A couple of months ago, the world was in shock.  A data company, Cambridge Analytica was allowed by Facebook Inc to do data mining and extracting them for manipulating a state’s election according to their powerful and influential clients who turned out to be ruling elites. This revelation really shocked the world and Sir Tim Berner-Lee and other founding founders of the internet were concerned that the massive surveillance will become the utopian dystopia Orwellian Big Brother as China already had already become by conducting massive social credit scores of her citizens, as well as using facial recognition to scan a Chinese citizen for any signs of ‘anti-government and Maoism.’  The China Communist Party is policing her citizens’ everyday lives by justifying for being the Nightwatchmen, a famous libertarian ideology by Robert Norwich. Furthermore, Facebook Inc admitted that the giant internet company really does scan their messenger platform for security purpose without users realising it!

The founding fathers of the internet and the inventor of the world wide web dreamt of an impenetrable and powerful communication tool that could be free from governments’ intervention, due to the combination of left and right wing ideology, ‘libertarian’ because of the countercultural movement back in the 1960s.  However, as the world is moving to digitisation, the government began to start their own digitised policies by regulating the internet for being a utility and even started their policing.

The Disruption of Industries Are Coming (longread) Part II

Job recruiters or recruitment agencies have already been displaced by websites like LinkedIn, Indeed.com, and Monster. Also, Craigslist has been replaced by other kinds of classified advertisements and other classified websites. If you just browse your social media like Facebook and Twitter, you can see many hiring managers leveraging those social media platforms for recruitment.

Uber, Lyft, and other car-sharing apps are disrupting the traditional taxi, rental cars and chauffeur companies, as well car ownership.

Airbnb, Booking.com, Trivago and HomeAway are disrupting the traditional homestays, traveller inns, hotel and motel industry.

Driverless cars, such as those being developed by Google, will be the next big thing that replaces all sorts of driving jobs like bus and truck drivers.

Drone technology may revolutionize the way products are delivered that will disrupt the traditional postman and post office clerk works. Amazon is trying to make that a reality in deploying drones as part of their delivery services. Drones may also replace air traffic controllers. For years to come, fighter pilots have been replaced by drones on numerous military missions. Also, Drone technology will pose a great threat to logistic companies like UPS, fast food delivery riders and postmen because logistic companies and fast food companies would deploy their drone devices to send goods and deliver a set of pizza to their customers’ doorsteps without the need for workers. Amazon and some fast food companies are already implementing these technologies.

3D printing is growing rapidly, and the technology is becoming better and faster. In a next few years, manufacturing a wide variety of goods could disrupt the manufacturing industry and diminish the importance of logistics and inventory management. Also, it is capable of lowering the cost for home ownership, too, in the next few years, as well as being capable of saving lives with prosthetic limbs and organs that scientists and medical professions have already been successful in doing.

Fast food workers will be the next big disruption because Fast food companies already invested in computerized kiosks which can take orders without the need for manpower. Retail cashiers have also been displaced at supermarkets and big box stores with self-checkout lines for customers to do their own checkout and some even already deployed robots to do human work and serve customers better

Online educational sites like Massively Open Online Courses with platforms like Udemy, Lynda/LinkedIn Learning, Coursera, Udacity, edx, Skillcrush, Codecademy, Team Treehouse and other online platforms have already offered leading university and college courses for free or for a fraction of the cost. This would allow the brick and mortar university and college professors to go freelance and run their courses which is known as  micro-education or micro-colleges/universities.

YouTube, NetFlix and Hulu already disrupted the traditional television programmes, cable or satellite TV with a cheaper cost and a wide variety of programmes and movies. This gave people a preference to stream online.

Digital music started with the booming of the MP3 format, later, when Napster came along, it caused the traditional music stores like Tower Records to go bankrupt, due to poor sales. After the bankruptcy of Napster due to heavy fines for their copyright violation — then came along the Limewire, a P2P software that allowed MP3 downloads for free that caused another revolution that was eating the market of a traditional music store until the platform was closed down. However, the birth of Spotify and iTunes digital download and Apple Music, it allowed people to opt for the streaming music services that allow people to download or stream online for their favourite music.

Libraries and librarians are moving online because of the giant free service of Wikipedia have replaced the multi-volume encyclopedia and giant libraries. Here, the librarians used to help people find information and conduct research; now it can be done individually over the internet.

There was a saying ‘Farmers will be sitting idle to dictate things to his machines while his dogs would stand guard beside his master’, this rings true as more food than ever is being produced in the US.

Law will be the next disruption as with the advancement of software like legal technology firms in London already deplying advanced software like Casetext to ease the pain of legal research, making legal documentation easier than ever before. Some have already gone to a further extent to automate the jobs of paralegals, solicitors and law clerks in the near future. Also, with the advancement of AI, a law firm, the BakerHostetler in the US, hired their first robot lawyer to oversee their bankruptcy cases. Legal professions will be replaced by automation where one day you will shake the hands of an AI or a robot to represent you in the courtroom to argue your case and defend you! Now with the advancement of smart contract, legal documentation for contracts and other forms of the contract will once again be facing disruption where one-day legal profession will be fully automated.

E-commerce will be the disrupting the traditional brick and mortar shopping complexes, malls and convenience stores at a fast pace. When eBay came to the market in the 90s, it took the world by storm because you can sell and buy; even trade your goods and unwanted goods to other buyers so that you won’t waste your unwanted goods in your storeroom for people who were real fans of garage items or love buying second-hand goods as an antique. However, with Amazon, an online shopping website where it sold goods, services, Mp3 music and renting movies with the recent Amazon Prime subscription plans, has taken off in the US.  Many small shopping complexes and convenience stores were vacated at a rapid rate because people flooded to shop online on Amazon and eBay.

 

Gary Vee: Facebook 101

Foreword

I’ve done a heavy dose of Facebook advertising over the years.  When I launched my first YouTube video back in 2015, I sponsored the hell out of the video on my Facebook, which then turned into a few hundred likes and maybe a dozen views on the YouTube video.  To this day, that has to be the most successful paid ad I’ve ever done.

Since then it’s been just downhill.  You can have a reach of 10,000, but no link clicks.  You can also run the ad on Instagram, and of course, that fails miserably (because Instagram generates scrollers who double tap).  I was just having a conversation with my content writer about Facebook and how there’s an enormous amount of fake profiles.

In the first days of my FB, I would run ads in surrounding countries.  Some people would like my page and I would get excited.  So, I would click on their page and there would be just a lot of — scamming mess — on it.

Facebook does nothing to flag some of these profiles, but it remains a problem.  Even those who actually promote a post (especially in America) can get dozens of trolls, trolling the hell out of his post for whatever reason.

Tai Lopez, who has run online ads everyone is so accustomed to seeing, would run ads on Instagram, handing out free Macbooks.  These posts would generate a million likes. LITERALLY! How much did he pay for the ad? Not the slightest idea, but it worked.

So, I wanted to write a foreword and see if Gary Vee gives some good instructions in terms of how to run FB ads.

Ok, first, FB does have it’s advantages.  It gives you pictures and written form, which YouTube doesn’t do.

“There’s no way long written content is getting traction on Snapchat, but on Facebook a thirteen-paragraph blog post will work. You can post pictures, and they’ll work. You can embed a SoundCloud audio play, and it will work. A thirteen-second video will work. So will a thirty-one-minute video. Facebook offers complete and utter creative flexibility and has the greatest ad-targeting product ever created. No one is too cool for Facebook. If you haven’t already done so, go to Facebook right now and register your fan page, because even if it’s not the place where you create the pillar content for your personal brand, it is where everything you do on every other platform will come to live for the remainder of your personal brand’s existence.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

I registered my fan/business page back in 2015, luckily.  I recently just did a FB live video and got dozens of views, which is pretty good compared to the past.  Facebook does have an array of advantages, but I do think the ad-targeting is the worst of them all — maybe.

I can say this that I’ve connected with people on FB that landed me a content writer who I’m working on big projects with at the moment.  That’s pretty sensational.  The first was two guys.  We had brief conversations, but that was all. Then, I had a few others message me who I’m still friends with today.  However, the big one was a guy named Luke Burrows, a mentor and coach in England.  I did a podcast with him and another entrepreneur from Colorado.  From those two, Jiun, who’s my content writer, found out about me.  That was the deal breaker and now it continues to grow.  There are some accounts that are shady as hell and sketchy that add me, but for the most part, I know how to handle those types of accounts.

It’s all about building awareness of your brand in a native, organic way.  I can get lots of “paid reach,” but the organic side of the equation was always lacking.

“Mark Zuckerberg called video a “mega trend” of the same nature as mobile3 and has made it clear that video is Facebook’s future. In 2016, he told BuzzFeed, “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

“You might be thinking, I already make YouTube videos. I’ll just put them on Facebook. Two birds, one stone, done. Not so fast. Facebook’s algorithm will always give preferential treatment to native Facebook content. You’ll get far greater reach by creating an original video for Facebook than by recycling something from another platform. Does the video have great copy alongside it? Are the first three seconds captivating? Does it show an understanding of the mind-set of the Facebook demographic that would love to share it with a family member or friend? Does it compel an action right there and then? Video is still something of a novelty on Facebook, which means it has the potential to be noticed faster and get greater engagement than whatever you might post on YouTube.
That doesn’t mean you shouldn’t post on YouTube or anywhere else, of course, but do not underestimate the power that doubling down on Facebook could have on your brand. Facebook is the first platform that has combined the ability to do marketing, sales, and branding all in one place, and it is still vastly underpriced for the amount of attention you can get there from its nearly two billion monthly users.” – Gary Vee

Podcast

 

Facebook 201: For My International Audience, Consider This!

Gary Vee goes in with praising FB live.  I have to admit, it is much better than Twitter live, which attracts trolls from left to right.  FB live gives you the chance to develop your personality, self-confidence, and show case your speaking skills.  You don’t have to be in front of a 100 person live audience.  You can do it on FB and be in front of a small camera.  This is great for the development of confidence, especially for the newer generation which has become confidently challenged.

Facebook live can also be used as a vimeo.  For business owners out there, including one of my most recent interview with Wodbudsuds, they can utilize it and show the foundation or how everything is created.  This is a great marketing tool.

A lot of you can also see those LinkedIn pages and Instagrammers that put outlandish titles in their description, claiming they’re the best of their respective field.  However, you don’t see them showcasing themselves in videos? It’s like the 100k followers on Instagram, Twitter and other platforms….but no videos? I can’t google your name? Not even one search comes up? Yeah….not good.

If you’re a mentor or coach like me, you will want to get in front of fans and show them who you are.  It’s like someone who creates test preparation courses, but has no videos on HOW they teach them? Doesn’t make any sense, right? If you’re a dog trainer, create dog training videos.  If you’re a mentor, create videos of you giving 1 on 1’s.  Have a show of some sort and show people what type of feedback you would give them, such as what I’m doing every Sunday pretty soon with my British sidekick.

Whatever it is you do, show people you do it and show them that you’re not all talk. You’re not just a “founder” or “CEO” of something that doesn’t exist.

“Collaborate. If you are building a brand based on jokes, cooking, bikes, extreme sports, or bathing suits—anything—go to the top of Facebook and do searches on terms that are relevant to your business. Find the fan pages with the most followers, message them, and make them an incredible offer that makes it worth their while to share your original content on their platform or to work with you in other ways. For example, if you’re a biker and you get a viral hit on your post about how a motorcycle helmet saved your life, the best thing you could do would be to spend hours getting in touch with every single popular motorcycle fan page and offering them a brilliantly funny PSA about helmets to share on their page. Collaborating through Facebook is a strategic move that has enormous potential to quickly build your audience.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

For my internationals….

Seriously, if you’re living in Burundi, Madagascar, Mauritius, Malta, Estonia, Jersey or places unknown to the ear, you can be putting out pillars of content of your country.  Here’s Gary Vee.

“You start by creating a pillar piece of content. In this case, your ideal pillar would be a weekly audio podcast that people can listen to as they drive around town scoping out neighborhoods. Biweekly would be OK, and monthly would be better than nothing, but you know that the more content you put out, the more opportunities you can create. (Stay with me here—you’ll see, Facebook is the star in this story.)
Your podcast explores the minutiae of daily living in and around Sacramento and establishes you as the “virtual-content mayor” of the city. Local residents tune in to hear your take on their beloved city. One day you might review restaurants and local dishes, on another you’ll dig into the history of the city, and on another you’ll interview local influencers. From then on, whenever anyone wants to know more about Sacramento or its future, everyone knows you’re the person to contact, because you’ve made it clear that no one knows the city better or loves it more than you.

As you’re doing your stories about the people, places, or things that make Sacramento a unique, vibrant place to live, you take notes and highlight details from each podcast that can be turned into ancillary pieces of content. For example, if you interview the superintendent of the school district and he mentions that five of its teachers recently received prestigious national awards, you’ve found another piece of content. Track down those five teachers, take their picture, and create a Facebook post that asks, “Did you know that five Sacramento School District teachers have been nationally recognized for excellence in education?” You include a link to your podcast interview with the school superintendent. More and more Sacramentans learn who you are and become regular listeners. When one of them finds out that his friend’s family is moving to town because his wife got a job transfer, he forwards the podcast link so they can learn more about the school district. Suddenly, a family who will need to buy a home has your voice in their ear and your contact information at their fingertips. That cycle repeats over and over until, within five years, you’re so established as the primo real estate expert of Sacramento that your new business comes in almost exclusively by referral.

Then you make more content. You go out and film or photograph the places you talk about in each podcast and post the files to Facebook. You link your podcast to the images, so that now people who don’t already live in the city can see for themselves what these areas look like without having to go anywhere else on the Internet.”

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks. https://itunes.apple.com/us/book/crushing-it/id1229850109?mt=11

Wheel of Life: It’s A Little Foggy + Heart Talk Achieved!

Oh, yes! Welcome back to another edition of the wheel of life, which is coming about 5 days earlier from when I normally debut it.  I’m grateful as hell, regardless of all the things I’ve been through, but I do believe I’ve been looking in the wrong places.

Over the course of this month, it’s been a bit turbulent.  Job offers but no jobs; a woman applying for jobs for me – only to tell me “they chose another teacher;” British language center (not my cup of tea) which said they would use me, but they never did.

These are all just forms in the road and it revolves a little bit around career.  It’s been a bit wild in general, but it’s time to go over the month in it’s entirety!

Family & Friends – 4

Yeah, definitely a bit low from the last time.  Remember the story about the Indian girl who’s a fitness trainer? Yeah, too much baggage, lies, voids and no trust.  Dumped like a bad habit.  I’ve also realized that one of my best friends is an afterthought now.  This category took a ferocious hit this month.

What Now?

Ok, the loose and unwanted baggage has been taking out.  So what’s the next step? Nurture those life-time relationships I already have and don’t take the newcomers too seriously.

Family will always be family.  Not much around but hear some motivating words from my family from time-to-time.

Health – 7

In terms of my healthy living, it’s extraordinary.  I get enough sleep and I haven’t had any allergies whatsoever.  My mileage on my runs continues to go up and I don’t feel extremely tired after my runs, either.

However, I lost my shape 🙁 I’m very diligent now with my funds until something is consistent, so I haven’t been joining my workout class twice-a-week like I normally did last year.

Fun & Hobbies – 6

This is a bit unchanged because nothing miraculous happened over this month.

Romantic Relationships – Hell No

That’s a big hell no, too.

Career – 10

*CLEARED CONSCIOUS*

YouTube hit the biggest peak just a few days ago with people in almost every country listening to me.  It’s unbelievably fascinating and sooooo exciting! People are commenting, suggesting, recommending and speaking about me – on top of sharing my videos.  So grateful!

Podcast hit some massive spikes over the past week.  I’ve gotten some great downloads from countries such as Mauritius, and lots of isolated towns around America are figuring out about me.  I mean it’s finally beginning to promote itself!

Blog/website is very enticing to say the least.  I get sparks from Greece, Mexico, Tanzania and a few other countries, looking for my education blogs and whatnot.

The ultimate project I got could possibly land me residual income for the next 10 years, so now I’m hustling big time in terms of making practice tests and getting ready for the massive herd of people who are about to come in by the thousands – literally.

My graphic designer, who I probably will cut ties with soon, did my Facebook cover art and a few other things.  However, having things put off and attitude is started to make me second guess everything.  I think I will upgrade my wordpress site and install plugins.  MAYBE!

This is probably the immediate things that are happening.  Of course there are probably another half-dozen things that are taking place at the moment.  I’m just TOO EXCITED!

I think what’s happening and what just happened with my primary job, as of today, was a blessing in disguise and made me rethink a couple of things, thanks to someone who cares about me.

Personal Development – 9

Found ET (Eric Thomas) YouTube channel, along with listening to Be Inspired (another YouTube channel) has really changed me a lot over the past several days.  I’m literally on fire.  I’ve been doing a lot of reading and converting so much of it to blogs and podcast.

Physical Environment – 8

Now, I’m dumping the trash out right now.  Once that’s over, my environment should be at a consistent 10 every month.  New jobs all around Bangkok, wonderful women that I work with, big projects and living in a gorgeous condo says it all.

Wealth – 7.5

Worst month in terms of salary in January at the burning trash dump (lol – I love creating nicknames for this place).  However, I got my projects on board, teaching trainer project, and so many others are coming in.  This month I’ll be in a very good surplus, but March, April, and May will determine the outcome of whether I stay or go to possibly Spain or France.

Podcast

Gary Vee: Personal Brands Are For Everyone

As I was sitting across from my gorgeously on-top-of gorgeous Indian trainer/friend, it struck me that she is currently doing the same thing I WAS doing just two years ago – not having a purpose and shooting aimlessly.

Then, last week sometime around 10:30pm (way past my bedtime and meditation time), I was in a very fascinating discussion with her.  Now, her having graduating from the best international school in Bangkok, I told her that she has connections.  The amount of people she knows and that are connected with other powerful figures is an all-time high.

I gave her a list of things to write down in terms of defining her life-purpose.  They revolved around meeting/chatting with people, helping people, and fitness.  She mentioned opening a gym, but she hasn’t cultivated the right mindset and habits to start-up one.  I started to dig deeper and realized that about 90% of India doesn’t workout.  Yes, I threw a figure out there, but I know I’m very close to it.  Scooting head to how she looks, she’s a beast.  Without hesitation, she’s gorgeous beyond belief.  So given the fact that there are so many Instagrammers out there who show their body, I told her that there’s a giant, 1-billion person market to reach out to in her native India.  The workouts and knowledge she has is top 5% compared to every other “fitness/romanticized pseudo-fitness Instagrammer.”

Steps

  • Create a blog
  • Create a Twitter, Facebook Page and Instagram (although she already has one) and automatically sync the blogs to it.
  • Create a YouTube Channel (as a platform, not by means of making money from YouTube).
  • Start content creating!

Isn’t it cool to know there is no prescribed route? If you’re a project manager who’d rather be a beekeeper, for example, tomorrow—yes, tomorrow—you could launch a nature-oriented podcast and blog with perceptive, humorous, creative content, and amplify your voice in all kinds of arenas beyond bees. Then you could start producing how-to videos or write a book about starting in the biz, ensuring that your knowledge is passed on to the new generation of beekeepers. You’d be sharing important information and growing your personal brand at the same time. And then, you could be asked to host a special on Animal Planet, or National Geographic could call and say they want to do a feature. As your personal brand grows, you might develop a recipe for a new honey-flavored candy, lip balm, lozenge, or yogurt. You might create a new bug spray or skin regimen, or design bee-branded tote bags and gardening materials. Or you may get a direct message on Instagram from fashion model Karlie Kloss, who, it turns out, is super into bee culture, and the tagged selfie you take together not only boosts your book sales from three hundred to thirty thousand, but also it sparks the next chapter of your career. That shit is really happening. Use today’s social-media platforms to develop your brand and expand your influence, and you can build a business that could continue to grow even if you never touched another hive.

Excerpt From: Gary Vaynerchuk. “Crushing It!.” iBooks.

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New Book Series! Gary Vee’s ‘Crushing It’ + Chapter 1: The Path Is Yours

First time I saw Gary Vee was in a Tony Robbins video.  Like a lot of other people; you either love him or hate him (well, hate it too strong of a word – so maybe dislike).  The next time I saw one of his videos was when his opening intro went something like, “the man holding the camera said it was a rough day…..I don’t give a _________.”

From then on…I was sold.  The marketing strategies, expertise in terms of social media, and how to build a brand catapulted me to great heights.  When my podcast got quiet, I realized that patience and constant content creating would overcome the woes.

The Path Is Yours

While I was downloading a sample of this book, I was listening to a very-angry-45-year-old-male on a news channel rant at Gary about “why” social media has destroyed the world.  I laughed.  The comments in support of Gary were wonderful: “this guy is completely lost and out of touch with reality.”  Yes, the Gen B’s and even what I’m dealing with at my current place of work, are lacking adaptability.  For example, English conversation, which is something most non-native English speaking countries don’t give, is lacking in Thailand.  I developed a curriculum that would amass millions upon millions of baht.  However, there was a change in administration, and here came a out-of-touch-with-the-world Brit who criticized the curriculum, stating that it’s not “academic.”  Oh, right…the academics that universities are spewing out to B.A. business students who are ineffective in the world of business – but they have made more money in six months listening to Gary Vee compared to the 4 years in school and 6 years after.  Hmmmm…

So then with two shops closing and a huge decrease in work, I’m smiling, knowing the emergence of the Chinese market will land me a job that will never go away while this business will be “out-of-business.”

News outlets, and the people not willing to acclimate around the world, know that if you don’t….the world will continue moving on – whether you like it or not.  Social media and the wondrous internet is here to stay.  If these Gen B babies knew what was to come in the next ten years, they would put tin foil on their desks and jars of urine would be scattered all around them (Hassan joke).

Building a personal brand is an important aspect….and more importantly, if you’re going to become an influencer (or what to), this is imperative.  Gary Vee has some insane stats in his book….

  • YouTube’s daily viewership is closing in on TV’s 1.25 billion hours per day, as television viewership falls every year.

  • One in every five minutes spent on mobile is spent on Facebook’s apps and services.

  • Every minute, 65,900 videos and photos are posted on Instagram.

  • Over 3 billion snaps are created each day on Snapchat, where over 60 percent of ads are watched with the audio on.

If you look at the likes of Logan Paul and Lilly Singh, they’re on the top of the grossing list, making tons by of course monetization.  Look at Instagram.  Look how many women are on there posing half-naked.  Take a good count and just imagine how much they’re making by wearing or branding other people’s companies?

Although YouTube is a crazy market to break into, look how many views the channel by the name of “Top 5’s” is getting.  He’s literally creating videos about top 5 everything around the world, and regardless of the dislikes that pour in, he’s making loads of money.  I’m kind of kicking myself in the ass because back in 2012, I created a blog about my travels to Thailand (here), Japan, and Hawaii.  Unfortunately I stopped….little did I know that could’ve expanded into a massive money-maker.  Know that the opportunity is everywhere around you.

I’m an entrepreneur who built a $150 million media company in part because of my personal brand, which I developed by first creating valuable content that grew my influence.  That’s one way to crush it.  By all means, though, go ahead and make money over time by running ads, for example by selling ad space to a candy bar company.  As your star rises, you could get paid $10k for placing a candy bar on your table while you work.  But for God’s sake, don’t stop there.  That’s where you start.  Don’t leave money on the table because you don’t realize how much bigger you can get.  How big? The internet is an entrepreneur’s oyster, and you can use its pearly platforms to build a personal brand so powerful that the world is not only willing to pay you for your products or services or to promote other people’s products and services, but also it might even be willing to pay you to just be you.  To me, that is when you’ve become a true influencer.  At its heigh, influencer marketing is reality TV 2.0. I want you to think of yourself as tomorrow’s newest star.

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Shrugging Off Negativity: Round 1 – Social Media Purge

How often do you find yourself in arguments with fake accounts on social media platforms such as Instagram, Facebook, Twitter and YouTube? Will those type of engagements help you or hurt you in your run for whatever you’re trying to achieve? Social media is bone-crushing – and engaging in quarrels with people who don’t have faces is going to hurt you more than them.

Just recently I posted a very educated post on Nikkei Asia’s Facebook page and I attracted to me wife/sex tourists here in Thailand trying to defend Thai people and the culture, although I’ve been a victim of extreme racial hatred.  What happens? I could ultimately lose face because just like 3 years ago, they could snapshot a photo of what I said and use it against me or my business in the future.

Also, I got another comment, around the same time, of an acquaintance I met on a plane about 8 years ago saying, “why did you unfollow me on Instagram?”  Both of these messages, which I read very early in the morning, dictated about the next 15 minutes of my morning.  I needed to make a quick decision and say, “ok, media purge time.  Delete the comment, block the people, and lets move forward.”

Rule #1 – Social Media Can Destroy You – If You Engage In Pity Parties

Anytime you’re vying for superior status on ESPN forums, CNN/FoxNews comment sections or anything else, you’re going to attract to you others who are out to ruin your day; let alone your life.  Just know that every comment can dictate the way people view you.  As Tim Ferris said, “stay the hell away from the news.”  Sure, if you want to create a fake account and troll everyone, you can….but what satisfaction are you getting out of calling someone 10k miles a way a bunch of adjectives? Commenting, especially on sports forums and news forums, is useless.

Rule #2 – Notice It Early & Steer Clear

After receiving sensationalistic comments in the morning, I told myself, “ok, I’m done with social media for the day.”  Instagram is much better in terms of real people and surrounding yourself with people who will boost your persona; on the other hand, Facebook is troll city.  Commenting on Twitter, also, is not what you want to do.  I knew because I read those comments early in the morning that I could be in for a lot of trouble…consciously.  So, I immediately made my grateful list and I snapped out of it by listening to Micheal Bernard Beckwith.  If you don’t snap out of the funk, your day is funk.

Rule #3 – Is The News Helping You?

Honestly, what “feel-good” stories are in the news?

Go ahead.

I’m waiting.

Exactly.  The news is all about clicks and it attracts what it puts out.  The world is on FIRE at the moment with opinions, so the best thing to do is again….”circle of influence” vs “circle of concern.”  Talk about only the things you can control and leave the trolls for the trolls.  Go on a media fast.  Stay away from all news and have a partner at work or home where you can rely on him/her for information.  Unless there’s a nuclear bomb coming or a flash flood (Thailand – lol), you don’t need to know a damn thing!

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